Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Eric “Shake” James Spotlights Milwaukee On The adidas Rivalry Low “414 Day”
“Area code” days across the country present an opportunity for a city’s residents to celebrate what makes their hometown so great, and increasingly, sneakers are...
AURALEE Continues New Balance Partnership With The WRPD Runner
The New Balance WRPD Runner has emerged since last Fall as one of the Boston brand’s true spotlight models, unveiling over a dozen general release...
Baltimore’s Vu Skateshop Gives The New Balance Numeric 440v2 A 990 Makeover
New Balance skate shoes don’t make headlines often, but that’s set to change. The Boston brand is releasing its first ever collaborative Numeric 440v2 on...
Portland’s Deadstock Coffee Puts A “Mocha” Spin On The Jordan Tatum 2
Ian Williams worked his way up from janitor to shoe designer at Nike before launching Deadstock Coffee in 2014, the world’s first sneaker-themed coffee shop...
The PLEASURES x Reebok “Not Guilty” Collection Highlights Inequities In The Cannabis Industry
PLEASURES and Reebok are joining forces to highlight an important cause on 4/20; systematic inequities in cannabis industry. The initiative stems from Reebok’s “Human Rights...
Kid Super Elevates The PUMA Velophasis With “Nu” Details
The abstract world of Kid Super is most well known through their in-line clothing releases, but out of all sneaker giants, PUMA is the one...
Kith And Columbia Go Hiking; Debut Three Collaborative Footwear Pieces
The transformation of KITH from streetwear outpost to true lifestyle brand has been a comprehensive shift. While sneakerheads still most vividly remember their ASICS work,...
Maha Dreams Up An adidas Samba And Samoa In Elegant Green Shades
Contemporary sneakers are “in” and Maha Amsterdam has distinguished itself as top source for simple, elegant footwear for women. Naturally, the brand’s first adidas collaboration...
Alexis Sablone Reveals Her Nike SB Dunk Low Collaboration
Alexis Sablone broke ground for women skaters across the globe, joining the super-exclusive an admittedly all-too-small group of women who are signature shoe athletes in...