Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers with artists who bring energy to staid silhouettes collabs have been and will remain huge news no matter who’s involved.

In 2024, we’re expected to see more additions to the A Ma Maniere Jordan collection, potentially a fourth Corteiz Air Max 95, and plenty more linkups that have yet to be revealed.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Extra Butter’s Battle Royale-Inspired adidas Consortium Cup Rivalry Is Coming Soon

Long known for their movie-minded attitude towards sneaker collabs, Extra Butter is linking up with adidas to bring turn-of-the-century Japanese cinema to the adidas Consortium...

By Matt Varga February 21, 2024
567

Earls Collection Creative Director Lewi Brown Infuses Heritage Onto The ASICS GT-2160

ASICS has been rather shrewd with its GT-2160 strategy, carefully growing the silo within the crowded and competitive field with a calculated flow of product....

By Sneaker News February 20, 2024
1594

Check Out Shaq’s Custom Reeboks With Hidden Pepsi Cans

Shaquille O’Neal is no stranger to brand endorsements. The NBA Hall of Famer has built a laundry list of relationships with a wide variety of...

By Andrew Rizzo February 20, 2024
36745

Edison Chen’s Ripple-Soled Clot Superstar Is Dropping On February 23rd

Edison Chen’s Clot label famously ended its long-time partnership with Nike in 2023, opening new doors to a brand new plane of opportunity with adidas...

By Sneaker News February 20, 2024
2172

A Bathing Ape Partners With Jaylen Brown And 7UICE For 1-Of-1 Bape Sta For All-Star Weekend

Amid the reliably active cycle of NBA All-Star news, Celtics star Jaylen Brown teamed up with Bape for his Sunday night apparel. Arriving to the...

By Matt Varga February 19, 2024
1615

Detailed Look At The Fear Of God Athletics adidas Basketball 1 “Indiana”

adidas Basketball recently announced a Fear Of God Athletics-designed NCAA capsule made for the Indiana Hoosiers and Miami Hurricanes. This collection features newly designed jerseys...

By Sneaker News February 18, 2024
3296

Rihanna’s PUMA FENTY Avanti Receives Pony Hair Upgrades

Though the long arc of their partnership stretches back a decade, Rihanna and PUMA renewed that relationship last year with the release of their first...

By Matt Varga February 16, 2024
597

Skate And Surf Brand “Always Do What You Should Do” Takes On The adidas Superstar

London brand “Always Do What You Should Do” is set to debut its first ever footwear collaboration, joining forces with adidas to present a playful...

By Andrew Rizzo February 16, 2024
2048

Megan Thee Stallion And Nike Launch The Nike By You Air Max 97 “Hot Girl Systems”

Updated February 20th, 2024: The Nike By You Air Max 97 “Hot Girl Systems” is available now on Nike. First inking a partnership in 2021,...

By Matt Varga February 16, 2024
17430