Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Overkill Celebrates 20th Anniversary With What They Know Best: adidas Runners
There is no denying Overkill’s impact as a collaborative partner for adidas. Few can capture the three-stripes audience better than a German sneaker boutique can;...
The Nike Air Max 95 “Atlanta” Is Designed By Walter’s, Wish ATL, Soleplay, and A Ma Maniére
Updated March 21st, 2024: Official images have landed of the Nike Air Max 95 “Atlanta,” along with further details about how it came about. The...
Joshua Vides Brings His Signature Black Edges To His Bape Roadsta Collaboration
For the last half decade, Joshua Vides has been championing a pop art movement that’s launched him into collaborations with everyone from New Balance to...
The UNION x Clarks Wallabee Is All About New York City
The Clarks Wallabee is a New York City staple, a distinction that has earned countless collaborations with local institutions from Supreme to the Wu-Tang Clan....
There Skateboards Reveals Its Nike SB Dunk Collaboration For Fall 2024
Updated March 19th, 2024: The official @thereskateboards Instagram account just posted the brand’s upcoming Nike SB Dunk collaboration in all its glory (above). While we’re...
The Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away” Releases Globally On March 21st
Updated March 15th, 2024: Nike SNKRS has officially announced its release of the Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away”....
With The Jordan Air Ship, Angelo Baque Is Urging For Cultural Authenticity
It’s been roughly eight years since Awake NY first came onto the scene and in that span, its founder Angelo Baque has become synonymous with...
A-COLD-WALL* Debuts The Converse Weapon Ox’s First Collaboration
Converse is pulling out all the stops to ensure its revival of the Converse Weapon is successful, delivering an exclusive Lakers colorway and tapping NBA...
END. and HOKA Debut “Overland” Capsule Inspired By Rugged Travel
British retailed END. and HOKA are set to debut their first ever collaboration this March, extending a shared influence on two of the California-based brand’s...