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DC Shoes Cement Pack – Admiral WT + Sector 7 WT

Aaron Hope — Mon, 09 Nov 2009 18:30:16 +0000

DC Shoes is getting into the newspeak game as well. With their Cement Pack for Holiday 2009, the DC LIFE Collection reached out to another Nike staple, using a variation of the iconic Safari print to accent these dressy sneakers. The New DC Admiral WT adds buckled ankle straps bearing the tonal Safari-like ‘Stones’ print, along with the Sector 7 WT lowtop. Since the themes of concrete and cement drive the theme here, the Stones print is said to represent a ledge worn from grinding. Both pairs feature classy brogueing to insinuate wingtip dress shoes but would be right at home with some light skateboarding and are available now from select DC LIFE retailers.

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Travis Pastrana x DC Shoes – ‘The Shoe Bike’

Aaron Hope — Sat, 07 Nov 2009 18:00:06 +0000

How often do you see a guy doing backflips on a bike that has ‘tires’ made of skateboarding sneakers? Once, apparently, as DC Shoes-sponsored master of all motorsports Travis Pastrana is seen above doing that very act, somewhere deep in the Utah desert. Designed by Pastrana and Ken Block, ‘The Shoe Bike’ was built with DC lowtops attached to a six-spoked hub and appeared on MTV’s ‘Nitro Circus’ and one of DC’s currently-running print ad campaigns. Peep the up-close photos and video of the making, use and destruction of this crazy sneaker-wheeled dirt bike, all after the jump. via UrbanIndustry

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DC Admiral Sport For Hotel On Rivington

Jacob — Wed, 28 Oct 2009 16:30:17 +0000

DC has teamed up with the Hotel on Rivington for the DC LIFE Admiral Sport Produced exclusively for the hotel staff. This is the fourth time DC has hooked up the staff with some fresh sneakers. These DC LIFE Admiral Sports have been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole as well as a red strap that signifies a key color in the Hotel On Rivington. The Admiral Sport is part of the Spring 2010 DC LIFE Collection and will be available beginning in January 2010 at select DC LIFE retailers and the DC Online Store.

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Mike Shinoda x SURU x DC Shoes Xander – Remix Series

Aaron Hope — Tue, 27 Oct 2009 18:30:20 +0000

Mike Shinoda and DC Shoes have had a productive ongoing collaboration for a couple of years now. From kicks that benefitted his alma mater to all the other Shinoda Remix joints, we’ve gotten to see what the musician has to offer in terms of sneaker design. With this DC Xander, the Linkin Park co-frontman chose a mix of leathers and nylon, all in black, to serve as the base for some white and blue contrast hits. You can find MS and SURU detailing all over the shoe and its 500 pairs will release exclusively at the LA-based retailer between November 20th and December 20th of this year. SURU is doing a pre-sale for online orders only, right now. Stick with Sneaker News for updates.

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DC LIFE Hi-Visibility or Low-Visibility Packs – Holiday ‘09

Aaron Hope — Wed, 07 Oct 2009 20:30:40 +0000

DC LIFE is coming at you this holiday season with a pack that matches the range of driving conditions you might experience with winter weather approaching. Dubbed ‘Hi-Visibility or Lo-Visibility’, this split matches the duo of twosomes (of pairs!) of Admiral TX and Xander TX hightops. The Hi-Visibility joints are the same kind of flourescent lime you’d see at modern traffic signals while their blacked out cousins pick up just a touch of pink from their sockliners. Expect all four pairs at select DC retailers soon.

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DC Shoes LIFE Collection – Sixpack by PMKFA – Admiral + Sector 7

Aaron Hope — Tue, 29 Sep 2009 12:00:05 +0000

Despite having drastically different names, the DC Shoes Admiral hightop and Sector 7 lowtops look pretty similar. They share a toebox, sole and basic profile, and frequently show up in the same colour. This time, they’re paired in a collaboration with Michael ‘PMKFA’ Thornsby for France’s Sixpack. Both kicks go with a smooth mix of micro-perforated and dimpled grey leather. The Admiral has a tonal sole, while the Sector 7 opts for a translucent purple sole that steals the show. Expect these to drop along with a few tees and New Era fitted caps at DC LIFE retailers soon.

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DC Shoes Admiral Sport – Chrome – January 2010

Aaron Hope — Mon, 28 Sep 2009 21:30:18 +0000

A couple of years ago at the height of ‘Bling’, these might have gotten you kidnapped. As it stands, all-chrome treatments have emerged in luxury markets, but the above pictured kicks might not be quite enough to spark violence. We’re not taking anything away from the DC Shoes Admiral Sport, which is sufficiently shiny that narcissists and funhouse enthusiasts might be stuck following you around, staring at your every step. Just a little bit of red along with a woven ankle strap bring these back down to Earth, but you can be sure that people will be calling these your ’space boots’. They’ll drop on New Year’s Day 2010 at DC LIFE retailers.

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