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February 11, 2012: Biggest Release Day Ever?

Aaron Kr. — Fri, 10 Feb 2012 14:00:45 +0000

Sure, some solitary sneaker releases like the recent Air Jordan XI ‘Concord’ Retro and a few others have packed as much (or more) anticipation and frenzy, but we’re not sure if there’s ever been a date in sneaker history with so many high profile releases all dropping on the same day. Where do we start? How about the Dave White Air Jordan 1 which has been heavily previewed and eagerly awaited while sitting in limbo without a confirmed release date? Or maybe the Nike ‘Black History Month’ Collection featuring Nike Basketball’s three-headed signature model monster and an accompanying set of four NSW offerings? Still not cracking your wallet open? Perhaps the ‘Old Royal’ Air Jordan X will change your mind. Or with Valentine’s Day on the way, maybe it will be a pair of the ‘Voltage Cherry’ Air Jordan IV GS for the lady or little lady in your life. Last but not least is the ‘Dynamic Blue’ colorway of the popular Zoom Rookie LWP model which has thus far been absent from the 2012 release schedule until now.

Quite a crop indeed, and while there is no singular release in the eleven sneakers anywhere near Concord-ian magnitude, the sum of all these parts adds up to quite possibly the most action-packed release date we’ve ever seen and a lot of difficult decisions for sneakerheads everywhere. Oh yeah, and by the way, White/Cement Air Jordan IV’s drop next Saturday and the All-Star weekend batch at the end of the month may trump this week’s bonanza. Hottest month ever? Foot Locker thinks so. Time to smash open those piggy banks and gear up for month long release mayhem, all starting tonight at midnight on NikeStore and nationwide at brick and mortar retailers like Extra Butter. Let us know what you’ll be copping tomorrow night and stay tuned to Sneaker News for all the latest on the February heatwave.

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Air Jordan 2012 Media Launch – Part 2

Aaron Kr. — Wed, 08 Feb 2012 02:00:26 +0000

After wrapping up the question and answer portion of the Air Jordan 2012 Media Launch with Tinker Hatfield and Tom Luedecke, media was sent over to “baggage claim” where flight attendants presented us with a Jordan x Cole Haan Weekender Bag containing a pair of Air Jordan 2012s and some gear to hoop in. After “choosing our flight” and suiting up, it was on to the next curtain, which moved aside to reveal a full hardwood basketball court inside the airplane hangar. We were run through an extensive set of drills and warm-ups, putting the shoe to all kinds of tests in order to get a feel for the on-foot reaction to all kinds of movements, cuts and impact. Whether it was the high or low liner option, everyone seemed to respond favorably to the performance of the shoe, but it was some pickup games for the attendees left standing after the drills portion that would provide the ultimate test for the Air Jordan 2012.

Alongside the court, another long curtain walled off the final area of the launch – an overwhelming spread of Air Jordan 2012 samples covering most of the room. While some new colorways like the All-Stars and Bred edition seen earlier today were revealed, the majority of the Air Jordan 2012s seen throughout are Nike iD samples showing off the multitude of customizable options for the shoe. In addition to the Air Jordan 2012′s arrival on Nike iD on February 14th, we can also expect to see an iPad app and some other goodies on the way. Keep reading to check out some pics of the event, some new upcoming colorways and a slew of iD samples that very well may change the way you look at the Air Jordan 2012. Whatever you thought you knew about this shoe up until now, put it aside for the moment and take a look at what the Air Jordan 2012 has to offer.

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Air Jordan 2012 Passport

John K. — Wed, 25 Jan 2012 19:30:52 +0000

To board this exclusive flight on February 7th, 2012, one will be required to present the Air Jordan 2012 Passport. Once on board, the select few chosen for this journey will rendezvous with the all-new Air Jordan 2012 and the revolutionary cushioning system that allows for six distinct arrangements of comfort. We’ll provide you a first-hand look at the official launch of the Air Jordan 2012 when it goes down, but here’s a look at the Air Jordan 2012 Passport, handed out to select members of the sneaker media; designed to mimic an American passport with its blue exterior and golden typefont (but with a Jumpman instead of the American seal), the Air Jordan 2012 Passport provides a quick detailing of the Air Jordan 2012 design and inspiration with a neat 3-D insert to visualize the shoe in its multi-dimensional form. Possessing this exclusive document will guarantee access to the grand launch event of the Air Jordan 2012, so stick with Sneaker News and we’ll provide you, as always, an inside look from the Air Jordan 2012 launch next week.

NIKEFUEL – NYC Launch Event

John K. — Thu, 19 Jan 2012 20:00:29 +0000

Earlier today Sneaker News introduced to you the Nike+ FuelBand – a state-of-the-art all-purpose athletic information command center placed conveniently around the athlete’s wrist. Early this morning, Nike hosted an all-stops event at Highline Studios in Manhattan, NY to introduce the Nike+ FuelBand to select media from around the globe, and Sneaker News was invited along to witness the unveiling of this revolutionary exercise tool. Hosted by Late Night host Jimmy Fallon with music provided by ?uestlove of The Roots, the Nike+ FuelBand was introduced by Nike execs Mark Parker and Trevor Edwards and featured Nike’s top athletes in a wide array of sports such as Kevin Durant, Lance Armstrong, and Carmalita Edwards to demonstrate the versatility of the FuelBand’s reach. Later, a special demonstration was held to give the select media attendees a first-hand experience and tutorial of the Nike+ FuelBand and its integration specs. Continue reading for a look at the launch of the Nike+ FuelBand executed in grand Nike fashion and be sure to get your own Nike+ FuelBand later today when it goes on sale at Nikestore for $149.

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Nike Zoom KD IV ‘YOTD’ Event With Kevin Durant @ HoH

John K. — Tue, 17 Jan 2012 19:30:06 +0000

Got some free time tonight? The Foot Locker House of Hoops in Prince Georges Plaza in Hyattsville, MD will host a special event with NBA Superstar Kevin Durant, who will be in-house to meet and greet his fans. Among all the the Nike Basketball athletes, KD’s been the most active on the social media platform, and he certainly makes following him on Twitter worthwhile because he’ll be giving away one of of his prized ‘backpacks’ filled with goodies. If you plan on attending the HoH event, prepare for a raffle giveaway with the Nike Zoom KD IV ‘Year Of The Dragon’ being the top score of the night. Full event information lies just below, so don’t miss out on this great event!

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Nike/Jordan Brand ‘Year Of The Dragon’ Event In Shanghai

John K. — Tue, 17 Jan 2012 00:30:08 +0000

Our sneakerhead friends in the Far East always get a jump on these Year Of The xxxx releases, and so a special a special event was held in Shanghai to celebrate the release of the iconic quartet of the Air Force 1, Air Jordan 2012, Zoom KD IV, and Zoom Kobe VII. On display was the collection of kicks in separate podiums fit for the finest works of art, but deep inside the space was an event set-up that pointed to one thing – basketball. A nice 2-on-2 tournament was held, with winners receiving a sick prize of Year Of The Dragon kicks and the mind-blowing Destroyer Jacket that we showed you last week. More snapshots of the event are below, so take a look and stick with Sneaker News for release information and updates! via kenlu.

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Levi Maestro x Vans Vault Old Skool – UNDFTD Release Recap

Aaron Hope — Sat, 14 Jan 2012 15:00:41 +0000

West Coast streetwear giants Undefeated have released several of their own collaborations with Vans, but most recently, the La Brea location hosted a launch for another Off the Wall tag team effort. It was last Saturday that the Levi Maestro x Vans Vault Old Skool touched down with considerable fanfare, and it seems the shoe’s greyscale upper has bled over into some of these recap images. Click through to get a sense for what went down, including a look at some food from Kogi that’s almost as colorful as the shoe’s rainbow soles, and be sure to stick with Sneaker News for updates on sneaker-centric events from all around the world. via Sneaker Freaker

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