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The Nike Air Max LeBron VII was released on October 4th, 2009 after a complete overhauling of previous Nike LeBron designs. For his seventh shoe, Nike started from scratch by utilizing new concepts, the latest Nike technology, and above all, an entirely different designer by the name of Jason Petrie, who had an impressive resume containing a number of successful Nike Basketball designs. Spearheading the LeBron VII project was a daunting task, given the success of the entire Nike LeBron legacy, but Petrie, working alongside LeBron James, managed to set the bar even higher by producing a basketball shoe both fit for LeBron and lovers of the sport worldwide.

A glaring change made during the LeBron VII design process was the use of Air Max cushioning. The previous six LeBron signatures along with the secondary designs such as the 20-5-5 and Zoom Soldier employed Zoom Air as the primary cushioning unit, so the switch was in other words a complete re-routing of the entire Nike LeBron line. For the VII, a sloping Air Max unit with a rear twice as thick as the forefoot was used as the base of the VII, and overall contained 80% more Air than the Air Max 360 Unit. In addition to the switch to Air Max was the implementation of Flywire on the upper panels, which considerably reduced the weight of the shoe without compromising stability.

Aside from a technological standpoint, the Nike Air Max LeBron VII was a standout in that it housed LeBron’s personal touches that might not be readily pinpointed. The Flywire panel contains 23 wires, representing LeBron’s number, and the five grooved outsoles are a reminder that it takes five players on the court to win. A select number of LeBron VIIs featured a 3D decoder key which revealed LeBron James’ personal values (Passion, Tradition, and Family are some examples), and were availabled on 1,023 limited edition pairs from the “More Than A Game” World Tour.

Overall, the Nike Air Max LeBron VII embodied LeBron James’ persona of maintaining a business-like attitude on the court while displaying his penchant for luxury off the court. The LeBron VII was an overall huge success, especially considering it had was rebuilt from the ground up. The VII serves as a worthy precedent to the future LeBron signature models which are sure to push the bar higher than ever before.

GENERAL RELEASES

Release Date: 10/24/2009

Color: White/Black-Varsity Red

Style: 375664-102

nike-air-max-lebron-7-white-black-varsity-red

Release Date: 11/19/2009

Color: White/Midnight Navy-Varsity Red

Style: 375664-111

nike-air-max-lebron-7-white-midnight-navy

“Phantom”

Release Date: 12/17/2009

Color: Black/Black

Style: 375664-001

nike-air-max-lebron-7-phantom

Release Date: 01/08/2010

Color: White/Varsity Red (NFW -No Flywire)

Style: 383578-161

nike-air-max-lebron-7-nfw-white-red

“Pinkfire – Big Kids”

Release Date: 01/08/2010

Color: Black/Pinkfire

Style: 375793-600

nike-air-max-lebron-7-kids-pinkfire

Release Date: 02/16/2010

Color: Black/White-Metallic Gold

Style: 375664-011

nike-air-max-lebron-7-white-black-gold

“Cool Grey”

Release Date: 03/xx/2010

Color: Cool Grey/Cool Grey-White

Style: 375664-002

nike-air-max-lebron-7-cool-grey

EXCLUSIVES

“Moon Cake / China Edition”

Release Date: 10/16/2009 (10/3 for Asia)

Color: White/White-Metallic Gold

Style: 375664-113

nike-air-max-lebron-7-moon-cake-china

“Red Carpet”

Release Date: 12/03/2009

Color: White/Black-Glass Blue-Chilling Red

Style: 383578-101

nike-air-max-lebron-7-red-carpet

“Christmas Edition”

Release Date: 12/26/2009

Color: Team Red/Metallic Silver-Black-Hot Red

Style: 375664-600

Retail: $180.00

nike-air-max-lebron-7-xmas

“2010 All-Star”

Release Date: 02/06/2010

Color: Chlorine Blue/Black-Copa

Style: 375664-401

nike-air-max-lebron-7-all-star-2010

“University of Akron”

Release Date: 02/27/2010

Color: Midnight Navy/White-Metallic Gold

Style: 375664-400

nike-air-max-lebron-7-university-akron-preview

“Eastbay Exclusive”

Release Date: 03/05/2010

Color: Cool Grey/Orange Blaze-White

Style: 393320-003

nike-air-max-lebron-7-eastbay-grey-orange

“Eastbay Exclusive”

Release Date: 03/05/2010

Color: Cool Grey/Varsity Red-White

Style: 393320-002

nike-air-max-lebron-7-eastbay-grey-red

“Eastbay Exclusive”

Release Date: 03/05/2010

Color: Cool Grey/Varsity Royal-White

Style: 393320-001

nike-air-max-lebron-7-eastbay-grey-royal

LEBRON VII ‘MORE THAN A GAME’ RELEASES

“MTAG – Chicago”

Release Date: 08/10/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-178

Retail: $200.00

nike-air-max-lebron-7-mtag-chicago

“MTAG – Washington”

Release Date: 08/13/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-171

Retail: $200.00

nike-air-max-lebron-7-mtag-washington

“MTAG – Akron”

Release Date: 08/20/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-179

Retail: $200.00

nike-air-max-lebron-7-mtag-akron

“MTAG – Beijing”

Release Date: 08/24/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-174

Retail: $200.00

nike-air-max-lebron-7-mtag-beijing

“MTAG – Shengyang”

Release Date: 08/26/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-170

Retail: $200.00

nike-air-max-lebron-7-mtag-shengyang

“MTAG – Shanghai”

Release Date: 08/28/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-173

Retail: $200.00

nike-air-max-lebron-7-mtag-shanghai

“MTAG – Paris”

Release Date: 09/01/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-172

Retail: $200.00

nike-air-max-lebron-7-mtag-paris

“MTAG – London”

Release Date: 09/04/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-176

Retail: $200.00

nike-air-max-lebron-7-mtag-london

“MTAG – New York”

Release Date: 09/20/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-177

Retail: $200.00

nike-air-max-lebron-7-mtag-new-york

“MTAG – Los Angeles”

Release Date: 09/28/2009 (123 Pairs)

Color: White/White-Metallic Gold-Gorge Green

Style: 375664-175

nike-air-max-lebron-7-mtag-los-angeles
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