November 26th, 2012 by John K.
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What seems like an incessant surge of Air Jordan IXs is yet to slow down as a few more IXs are ready to fire in the coming weeks. We still have the Motorboat Jones and Cool Greys to go, but preceding those releases is this year’s Air Jordan Doernbecher, slated for an official release date this Friday, November 30th. Nike Sportswear’s flagship store 21 Mercer will be conducting their Twitter RSVP this Wednesday after 3PM, so get your Tweets locked an loaded because the Doernbecher IX is undoubtedly one of the must-have sneakers of the year.
Air Jordan 9 Retro DB
White/Metallic Gold-Black
580892-170
11/30/12
$175
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August 10th, 2012 by John K.
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“Flashy footwear” is a term that applies not only to kicks, but the clothed garments worn beneath them. With detailed socks being as much of a fashion piece as the sneakers that cover them, Nike has upped the creativity with their popular Nike Elite socks – particularly with all the customized pairs we’ve seen finished by other customizers. Nike Sportswear at 21 Mercer is joining in on the fun as they will offer sock customization at no charge with a purchase of the socks ($14) this weekend, so check out some of the USA-inspired samples below and head there to get your sock game on!
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June 5th, 2012 by John K.
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Nike’s new “Twitter RSVP” system came into play not long after the events of the Galaxy Foamposite release. Though not official, it could be said that this new release procedure was to better prepare for high-profile releases like the Air Yeezy 2, and with the release of this much-anticipated sequel officially hitting stores this Saturday, many have been wondering just how Nike will handle its in-store release. First off, 21 Mercer is just one of two stores that will release both the Black/Solar Red and the Wolf Grey/Pure Platinum colorway. Secondly, the only way to get one of the Air Yeezy 2s is through the aforementioned Twitter RSVP, which 21 Mercer will open up on Thursday, June 7th at an undisclosed time. If Yeezy taught you anything, it’s to keep your eyes glued to 21 Mercer’s Twitter account, and once you’ve received your confirmation, you will be able to purchase your Air Yeezy 2 this Saturday on June 9th.
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May 16th, 2012 by John K.
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It’s not very often a single product has such a game-changing effect on an industry, so once ‘Foamsanity’ went down in the early hours of February 24th, 2012, the Air Foamposite One ‘Galaxy’ would forever be enshrined as one of the most notorious sneaker releases of all-time, if not the single most notorious in history. Retailers were forced to pull the product from the shelves to ensure the safety of all parties involved (consumers, store employees, and local authorities), and since then, Nike has taken drastic measures in regards to their product releases in order to preserve order in the future. A few retailers ended up putting the shoes back on the shelves at random, undisclosed dates, and the Foams landed in the hands of store regulars and frequent shoppers without as much of a peep. It was a throwback to the days when a consumer could just walk into a store without knowing what he would find inside and leave happy with a fresh new pair or two; essentially, that experience is what Nike is trying to recapture, and although Nike sets its own firm releases dates and makes that info public, what we saw over at 21 Mercer today was a callback to the days when it was all about being in the right place at the right time.
Earlier this morning, at 21 Mercer, Nike’s premier NSW consumer experience located in the SoHo district of Manhattan, Nike quietly pulled off its own clandestine restock of the Galaxy Foams. If you remember, 21 Mercer was the best prepared for the initial All-Star releases back in February, holding separate ‘wrist-band’ line-ups during separate days of the week and ensuring a quick and easy purchase for those who were keen on following the store’s Twitter account (@21Mercer if it’s not on your list yet). This morning’s ‘restock’ was handled much more subtly, and those who were lucky enough to be around the store at its 11:00 AM opening were pleasantly surprised to find the Galaxy Foams readily available with ample time to try on the shoes, chat with fellow customers, and of course, let their web-based circle of friends in on the secret. Once news hit the e-world, the traffic at 21 Mercer quickly grew and the entire stock of Galaxy Foams were eventually wiped out in about an hour. Those who were there to cop a pair can testify first-hand that it was a reminder of the old days when shoes just showed up without notice and making a sneaker purchase was as much ‘luck’ as it was a planned event. Your thoughts on this random restock? Will we see more Galaxy Foams pop up in the future and will Nike be dropping more high-profile releases in this hushed manner?
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April 12th, 2012 by Aaron Hope
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A shoe that never really wanted to blend in despite what its waxed canvas VacTech upper might suggest, the Nike Air Force 1 Low Max Air VT is really just the latest in a growing heatwave with an Uptown epicenter. They continue the XXX Anniversary ‘Pearl’ set but are by far the most visually busy of the four, a traditional four color camouflage that’s framed in black for an even more dramatic effect from the full-length Air cushion. Nike Sportswear’s New York flagship store at 21 Mercer Street will have these on Friday, April 20th; will you remember to be in line in time for the release?
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December 29th, 2011 by Aaron Hope
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As if they hadn’t already completely inundated the holiday shopping season with something for everyone and then some, Nike Sportswear has come through with word that they’ll be giving away pairs of this super-luxurious Nike Air Force 1 Bespoke that’ll go down in history by it’s nickname, ‘The Gift’. This ultra-premium AF1 Low was crafted by 21 Mercer Lead Design Consultant, Iz Mateo, in collaboration with this year’s iD Royale Contest winner Gianni Mele. They came together to really nail the spirit of the holidays, offering a look that’s both dark and warm, and one that overtly references its theme without going over the top. You’ll get a sense for how well the materials on these come together courtesty of a series of detailed shots from FRESHNESS, and then be sure to follow @21_Mercer on Twitter to get your chance at one of the four pairs up for grabs this week.
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November 8th, 2011 by John K.
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This past Saturday marked the release of the Nike x Doernbecher Freestyle VIII, which featured the Air Jordan IV and Air Max 95 among a collection of six great models designed by six different youths at the Doernbecher Children’s Hospital. White the release date was set for that Saturday, eager sneakerheads were already lining up to get their pairs, as seen by this immense line-up outside the doors of Nike Sportswear at 21 Mercer in Lower Manhattan. Of course, many sneakerheads came with their best kicks, as the Air Yeezy, Zoom Rooke LWP, and the Parra x Air Max 1 ‘Amsterdam’ were among the impressive sneaker sightings on site. We’ve got a full recap of the event below so check it out and let us know what your favorite sneaker from the 2011 Doernbecher Freestyle Collection is. via FRESHNESS.
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August 11th, 2011 by Aaron Hope
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It hasn’t been neatly bound into a calendar year, but in the 12 months or so since the Nike Air Force 1 ’5 Boroughs’ releases last year, Nike’s best selling shoe of all time has enjoyed a renaissance befitting its stature as a pillar of the sneaker game. We’ve seen the AF1 done in innumerable themes, packs, colors and materials, and it all comes full circle when the ‘NYC Boro’ Air Force 1 Lows drop at 21 Mercer in New York. But this won’t be like all the other releases at Nike Sportswear’s flagship; instead, the Uptowns will be served up by NSW’s ‘Always On’ Ice Cream Truck, complete with laser-etched dubraes. Click through to see the four pairs set to release at 11am this Friday, August 12th, and let us know which hood you’d most want to represent.
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