Browsing the "21 Mercer" Tag

Nike 21 Mercer to Re-open on June 11th

June 5th, 2014 by | 14 comments

mercer storefront nike Nike 21 Mercer to Re open on June 11th

If you’re an NYC area sneakerhead, you’ve no doubt felt the recent absence of Nike Sportswear’s flagship spot 21 Mercer in SoHo. The good news is that they’re coming back after the brief closing as promised. What’s interesting though is that the announcement sort of suggests that the space will be totally reworked and will return with a whole new identity – they mention on social media that they will “re-launch this channel as part of a brand new Nike concept”. Whatever happens with next week’s event, we have a feeling that some special sneakers will be on hand. Let us know if you’ve got any guesses in the comments and stay tuned to find out what goes down at the 21 Mercer re-opening event.

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Nike “Coffee Truck” at 21 Mercer

January 29th, 2014 by | 1 comment

nike coffee truck Nike Coffee Truck at 21 Mercer

Remember the Nike Sportswear Ice Cream Truck that was serving up goodies a couple of summers ago? This winter NSW has rolled out something similar-this time around it’s a chromed out coffee truck that’s serving up limited edition “Cement City” Huarache tees. We’re not sure whether or not they’ll give you some actual coffee to keep you warm on this frigid NYC day, but it’s worth a shot. See the Nike Sportswear spot on wheels below and keep in mind it’s parked outside 21 Mercer right now.

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Nike Dunk Free “21 Mercer”

August 22nd, 2013 by | 5 comments

nike dunk free 21 mercer Nike Dunk Free 21 Mercer

Nike Sportswear’s flagship location in NYC’s SoHo neighborhood is about to be immortalized on the Nike Dunk Free silhouette. The pair pictured is inspired by that spot and the architecture of its neighborhood and even features a cool bit of 21 Mercer branding on the back pull tabs. Details on the shoe remain slim at this point, but we wouldn’t be surprised if the shop let go some additional imagery ahead of their launch. Give us your thoughts on this upcoming Nike Dunk Free “21 Mercer” release and watch for the sneakers to hit that store next Thursday, August 29th.

Nike Dunk Free
08/29/13

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Air Jordan IX “Doernbecher” – 21 Mercer Release Info

November 26th, 2012 by | 19 comments

air jordan ix db 21 mercer 1 Air Jordan IX Doernbecher   21 Mercer Release Info

What seems like an incessant surge of Air Jordan IXs is yet to slow down as a few more IXs are ready to fire in the coming weeks. We still have the Motorboat Jones and Cool Greys to go, but preceding those releases is this year’s Air Jordan Doernbecher, slated forĀ an official release date this Friday, November 30th. Nike Sportswear’s flagship store 21 Mercer will be conducting their Twitter RSVP this Wednesday after 3PM, so get your Tweets locked an loaded because the Doernbecher IX is undoubtedly one of the must-have sneakers of the year.

Air Jordan 9 Retro DB
White/Metallic Gold-Black
580892-170
11/30/12
$175

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Nike Elite Basketball Sock Customization at 21 Mercer

August 10th, 2012 by | 3 comments

nike elite socks customization 21 mercer 2 Nike Elite Basketball Sock Customization at 21 Mercer

“Flashy footwear” is a term that applies not only to kicks, but the clothed garments worn beneath them. With detailed socks being as much of a fashion piece as the sneakers that cover them, Nike has upped the creativity with their popular Nike Elite socks – particularly with all the customized pairs we’ve seen finished by other customizers. Nike Sportswear at 21 Mercer is joining in on the fun as they will offer sock customization at no charge with a purchase of the socks ($14) this weekend, so check out some of the USA-inspired samples below and head there to get your sock game on!

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Nike Air Yeezy 2 – 21 Mercer Release Info

June 5th, 2012 by | 65 comments

air yeezy 2 21 mercer Nike Air Yeezy 2   21 Mercer Release Info

Nike’s new “Twitter RSVP” system came into play not long after the events of the Galaxy Foamposite release. Though not official, it could be said that this new release procedure was to better prepare for high-profile releases like the Air Yeezy 2, and with the release of this much-anticipated sequel officially hitting stores this Saturday, many have been wondering just how Nike will handle its in-store release. First off, 21 Mercer is just one of two stores that will release both the Black/Solar Red and the Wolf Grey/Pure Platinum colorway. Secondly, the only way to get one of the Air Yeezy 2s is through the aforementioned Twitter RSVP, which 21 Mercer will open up on Thursday, June 7th at an undisclosed time. If Yeezy taught you anything, it’s to keep your eyes glued to 21 Mercer’s Twitter account, and once you’ve received your confirmation, you will be able to purchase your Air Yeezy 2 this Saturday on June 9th.

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Nike Air Foamposite One ‘Galaxy’ Restock @ 21 Mercer

May 16th, 2012 by | 92 comments

nike air foamposite one galaxy 21 mercer restock 7 Nike Air Foamposite One Galaxy Restock @ 21 Mercer

It’s not very often a single product has such a game-changing effect on an industry, so once ‘Foamsanity’ went down in the early hours of February 24th, 2012, the Air Foamposite One ‘Galaxy’ would forever be enshrined as one of the most notorious sneaker releases of all-time, if not the single most notorious in history. Retailers were forced to pull the product from the shelves to ensure the safety of all parties involved (consumers, store employees, and local authorities), and since then, Nike has taken drastic measures in regards to their product releases in order to preserve order in the future. A few retailers ended up putting the shoes back on the shelves at random, undisclosed dates, and the Foams landed in the hands of store regulars and frequent shoppers without as much of a peep. It was a throwback to the days when a consumer could just walk into a store without knowing what he would find inside and leave happy with a fresh new pair or two; essentially, that experience is what Nike is trying to recapture, and although Nike sets its own firm releases dates and makes that info public, what we saw over at 21 Mercer today was a callback to the days when it was all about being in the right place at the right time.

Earlier this morning, at 21 Mercer, Nike’s premier NSW consumer experience located in the SoHo district of Manhattan, Nike quietly pulled off its own clandestine restock of the Galaxy Foams. If you remember, 21 Mercer was the best prepared for the initial All-Star releases back in February, holding separate ‘wrist-band’ line-ups during separate days of the week and ensuring a quick and easy purchase for those who were keen on following the store’s Twitter account (@21Mercer if it’s not on your list yet). This morning’s ‘restock’ was handled much more subtly, and those who were lucky enough to be around the store at its 11:00 AM opening were pleasantly surprised to find the Galaxy Foams readily available with ample time to try on the shoes, chat with fellow customers, and of course, let their web-based circle of friends in on the secret. Once news hit the e-world, the traffic at 21 Mercer quickly grew and the entire stock of Galaxy Foams were eventually wiped out in about an hour. Those who were there to cop a pair can testify first-hand that it was a reminder of the old days when shoes just showed up without notice and making a sneaker purchase was as much ‘luck’ as it was a planned event. Your thoughts on this random restock? Will we see more Galaxy Foams pop up in the future and will Nike be dropping more high-profile releases in this hushed manner?

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