Browsing the "A-Trak" Tag

adidas Originals “Unite All Originals” Fall/Winter 2013

August 1st, 2013 by | 1 comment

run dmc a trak unite all originals adidas Originals Unite All Originals Fall/Winter 2013

adidas Originals wants you to unite. If you’re an original, that is. In their latest campaign that role is played by the likes of both Run DMC and DJ A-Trak, culture creators who have both pledged their allegiance to the Three Stripes at one time or another. The new campaign allows you to participate in an interactive film in which voice commands and visual effects dictate the outcome of the clip. Continue reading for a behind the scenes look at the making of the interactive video and then hit up adidas to participate in the Run DMC and DJ A-Trak featured project.

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adidas Unite All Originals with Run-DMC and A-TRAK

July 26th, 2013 by | No comments

adidas unite run dmc a trak 4 adidas Unite All Originals with Run DMC and A TRAK

“When you take two brands, you make something brand new.”

Run DMC ‘s spot in sneaker history is firmly cemented into the books as they are recognized as the pioneers of the off-the-court sneaker appeal. The adidas tracksuits and more importantly the Superstars on their feet paved the way for sports fashion in hip-hop – a cultural phenomenon that continues to grow strong today. Beginning in August, Run-DMC and adidas is back at it, teaming up with A-TRAK for a great campaign aiming to re-energize the game with the unmistakable original and the rising star. Check out the video below and stay tuned to Sneaker News for more updates on the upcoming adidas Unite All Originals movement.

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adidas Originals “unite all Originals”

March 5th, 2013 by | No comments

adidas originals unite all originals adidas Originals unite all Originals

adidas Originals continues its youthful, heavily musical ad themes in the latest promo spot for the spring.  Entitled ‘unite all Originals’, this 102-second video offers a variety of fun and colorful visuals starring numerous creatives associated with the Brand with the Three Stripes.  The backing track sees A-Trak mix street sounds to match So Me’s frenetic cuts (which frequently depict the recently resurrected adidas Originals Torsion Allegra) for a clip that’s varied and fast moving.  Check out the full video below and let us know which is your favorite adidas Originals 2013 release so far.

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