Browsing the "adidas adiZero Crazy Light" Tag
December 21st, 2011 by Aaron Hope
|
“You got everybody in here ‘Oh my gosh’-in’!”
Big Sean appropriated Rick James via MC Hammer for an entirely different purpose, but that doesn’t mean some of his lyrics aren’t indeed spot-on in describing adidas Basketball’s troupe of all-star dunkers. Three Stripes ballers Dwight Howard, Eric Gordon and Jrue Holiday were on hand for the shooting of the adidas x Foot Locker ‘The Difference’ commercial a short while back, and the cameras kept rolling after the action was wrapped because these guys decided to put on another show. With the help of an unnamed young 1 with a handle like ‘The Professor’, all kinds of oops, reverse jams and 360-did-you-see-thats are being served up fresh, and you can see the entire highlight reel after the jump below.
Read more →
November 22nd, 2011 by Aaron Hope
|
“9.8 ounces is nothing. 9.8 ounces is everything.”
When you’ve got the lightest basketball shoe in the world, it’s okay to brag. adidas Basketball has designed the adidas adiZero Crazy Light so that it’s so slight you can barely feel them yet their distinctive Three Striped ankle collar ensures you can recognize them from afar. It’s these kinds of edges you’ll see emphasized in the new ‘The Difference’ video from Foot Locker and adidas, a clip starring Dwight Howard and young ballers Eric Gordon and Jrue Holiday plus the Rick James via MC Hammer-sampling music of Big Sean. Click through to watch the short and let us know if your team rocks the Crazy Light. Look out for the ‘Blackout’ edition of the adiZero Crazy Light hitting Foot Locker retailers this Friday.
Read more →
September 8th, 2011 by Aaron Hope
|
Kobe Bryant’s own Nike Basketball signature series has proven it doesn’t take a huge amount of ankle support to prevent rolling and sprains, so the Black Mamba striking out against the adidas adiZero Crazy Light can be interpreted as a sign that they offer serious competition to the Swoosh. Billed as the lightest basketball sneaker ever at just 9.8oz for a US mens size 9, the Crazy Light is pictured above in a colorway that Kobe could hate even more. adidas no longer commands the services of Boston Celtics forward Kevin Garnett, but this green and white getup would certainly be a nice match for his uniforms or any other similarly colored squad, and you can pick them up for late summer ballin’ at FinishLine.
Read more →
July 22nd, 2011 by Brendan Dunne
|
While their big ad campaign featuring Chicago’s wonder kid Derrick Rose may be over now that the NBA season has come to a close, adidas still seems to be all in on the adidas AdiZero Crazy Light. While we haven’t had a chance set them on a scale ourselves, at 9.8 ounces this sneaker boasts the most lightweight construction among all its contenders, taking a shot at the throne of basketball sneakers currently occupied by Nike. This new colorway of the adidas AdiZero Crazy Light goes for a simple two tone set up we’ve seen on many an adidas Originals model throughout the years. Continue reading for more photos of these, which are available for preorder now at Finishline. Also, let us know in the comments if you think this sneaker has a chance at stealing some of the limelight away from the boys in Beaverton.
Read more →
July 5th, 2011 by Aaron Hope
|
The buzz around adidas Basketball’s lightest shoe ever died down a bit when Derrick Rose and the Chicago Bulls were eliminated from the NBA Playoffs in early June, but there’s still quite a lot ahead of both of them. For Rose, we’re talking about a chance to repeat as league MVP (assuming the season actually happens) and for the adidas adiZero Crazy Light Low, it’s a chance to extend their moment in the sun to a full line to rival Nike Basketball’s Hyperdunk and Hyperfuse series. Click through to see a variety of colorways slated for later this year and stick with Sneaker News for the Crazy Light Low release dates. via Tomat3
Read more →
June 21st, 2011 by Aaron Hope
|
If you’re in the habit of watching TV (and especially online episodes), chances are, the first few bars of Big Sean’s ‘I Do It’ are burnt into your mind along with images of the aptly named adidas adiZero Crazy Light. In the TV spot, NBA MVP Derrick Rose tells you to remember the number 9.8, and not just because the Chicago Bulls were 7 wins away from a title. It’s actually the shockingly slight weight of a size 9, an accomplishment whose cutting edge construction fits the futurism captured by this track’s bulbous synth notes. Click through to see the ‘What’s in a Number’ remix and stick with Sneaker News for the latest from adidas Basketball.
Read more →
June 3rd, 2011 by Aaron Hope
|
adidas Basketball lost its two biggest stars when Dwight Howard and Derrick Rose were eliminated in the opening round and Eastern Conference Finals, respectively, but that doesn’t mean Three Stripes is out of the running for a crown. The adidas adiZero Crazy Light is a contender for the title of lightest basketball sneaker ever, its paltry 9.8oz weight a mere feather when compared to some of the game’s bulkier models. Pairs in Sharp Blue, Lead/Electric, University Red and ‘Bred’ have hit adidas Performance retailers today and they’re all available right now on Shopadidas (with the exception of the Bred joints, which only have US mens size 16 in stock) or on eBay.
Read more →
May 25th, 2011 by Aaron Hope
|
Back in the late ’80s and early ’90s, Nike and Reebok went head to head to determine who would control the basketball sneaker market for what has turned out to be nearly two decades. Nike had Michael Jordan, but they went so far as to more or less copy the ever popular Reebok Pump with the Air Pressure, leading the Vector brand to respond that fans should make the decision to ‘Pump Up and Air Out’. We hadn’t seen any such oppositional marketing since then, but with adidas purchasing Reebok outright in 2005 to unite as the world’s second largest athletic brand, you just knew that wouldn’t be the end. So here’s the newest example of brand warfare, a literal assault on the Nike Hyperdunk 2010 courtesy of adidas Basketball’s aptly named 9.8oz banger, the Crazy Light.
The Crazy Light is shown to be levitating thanks to its featherlight construction, whereas it takes getting samurai chopped to get the Hyperdunk 2010 down to a similar weight. A striking image, to be sure, but is being lighter than your competitor by the weight of their lateral toe really a huge advantage? Could ads like this draw attention to the aggressor as underdog and thereby give unintended attention to the competitor? And if you’ve worn a pair, is the adidas adiZero Crazy Light really better on court than the Hyperdunk 2010? Click through to see the ad in its entirety and be sure to leave a comment to let us know what you think of this approach to advertising.
Read more →
