May 23rd, 2011 by John K.
Just how light is ‘crazy’ light? adidas Basketball’s latest invention, the adidas adiZero Crazy Light, has just set the standard for lightweight basketball shoes by delivering a high-performance basketball shoe weighing in at an astoundingly low 9.8 ounces, over 15% lighter than the next lightweight competitor. Boasting a sleek and sexy design while exuding an aura of toughness and hard-as-steel attitude, the Crazy Light will be on the feet of Derrick Rose as he continues his quest for his first NBA Championship, which will be a very Jordan-like accomplishment as Rose is this season’s league MVP as well. This new adidas Basketball advertisement will premiere tonight during Game 4 of the OKC/DAL series and will continue to be featured throughout the rest of the NBA Playoffs, but Sneaker News has it for you in advance, so check out the video below and let us know what you think.
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May 21st, 2011 by John K.
Recent technological advancements in performance footwear all boils down to one basic detail: Lightness. The Nike Zoom Hyperfuse, Zoom Kobe VI, the LeBron 8 PS evolution, etc. all boast a lightweight package that, when paired with proven comfort technology, will lead to optimal results. Then adidas popped their heads in and came out wit the adidas adiZero Crazy Light, which is the lightest basketball performance shoe ever created. Weighing 15% less than the next lightest basketball shoe, the Crazy Light is a fitting name that describes the shoe without fail, and recent sightings of the Crazy Light on a number of NBA players during the 2011 NBA Playoffs has shown that adidas Basketball will continue its push as it expands its label around superstars Derrick Rose and Dwight Howard. This new ‘Blackout’ colorway features a tonal black package, leaving no room for other colors and exuding an aura of confidence. Check out the extra shots of this new Crazy Light colorway after the jump and expect these to hit adidas Basketball retailers soon.
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