Browsing the "adidas adiZero Crazy Light" Tag

adidas Crazy Light – Summer 2011 Colorways Available

June 3rd, 2011 by | 12 comments

adidas crazy light available summary adidas Crazy Light   Summer 2011 Colorways Available

adidas Basketball lost its two biggest stars when Dwight Howard and Derrick Rose were eliminated in the opening round and Eastern Conference Finals, respectively, but that doesn’t mean Three Stripes is out of the running for a crown.  The adidas adiZero Crazy Light is a contender for the title of lightest basketball sneaker ever, its paltry 9.8oz weight a mere feather when compared to some of the game’s bulkier models.  Pairs in Sharp Blue, Lead/Electric, University Red and ‘Bred’ have hit adidas Performance retailers today and they’re all available right now on Shopadidas (with the exception of the Bred joints, which only have US mens size 16 in stock) or on eBay.

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adidas adiZero Crazy Light vs The “Other” Guys

May 25th, 2011 by | 28 comments

adidas crazy light vs the other guys adidas adiZero Crazy Light vs The Other Guys

Back in the late ’80s and early ’90s, Nike and Reebok went head to head to determine who would control the basketball sneaker market for what has turned out to be nearly two decades.  Nike had Michael Jordan, but they went so far as to more or less copy the ever popular Reebok Pump with the Air Pressure, leading the Vector brand to respond that fans should make the decision to ‘Pump Up and Air Out’.  We hadn’t seen any such oppositional marketing since then, but with adidas purchasing Reebok outright in 2005 to unite as the world’s second largest athletic brand, you just knew that wouldn’t be the end.  So here’s the newest example of brand warfare, a literal assault on the Nike Hyperdunk 2010 courtesy of adidas Basketball’s aptly named 9.8oz banger, the Crazy Light.

The Crazy Light is shown to be levitating thanks to its featherlight construction, whereas it takes getting samurai chopped to get the Hyperdunk 2010 down to a similar weight.  A striking image, to be sure, but is being lighter than your competitor by the weight of their lateral toe really a huge advantage?  Could ads like this draw attention to the aggressor as underdog and thereby give unintended attention to the competitor?  And if you’ve worn a pair, is the adidas adiZero Crazy Light really better on court than the Hyperdunk 2010?  Click through to see the ad in its entirety and be sure to leave a comment to let us know what you think of this approach to advertising.

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Derrick Rose x adidas Crazy Light ’9.8′ Commercial

May 23rd, 2011 by | 14 comments

adidas adizero crazy light derrick rose commercial summary Derrick Rose x adidas Crazy Light 9.8 Commercial

Just how light is ‘crazy’ light? adidas Basketball’s latest invention, the adidas adiZero Crazy Light, has just set the standard for lightweight basketball shoes by delivering a high-performance basketball shoe weighing in at an astoundingly low 9.8 ounces, over 15% lighter than the next lightweight competitor. Boasting a sleek and sexy design while exuding an aura of toughness and hard-as-steel attitude, the Crazy Light will be on the feet of Derrick Rose as he continues his quest for his first NBA Championship, which will be a very Jordan-like accomplishment as Rose is this season’s league MVP as well. This new adidas Basketball advertisement will premiere tonight during Game 4 of the OKC/DAL series and will continue to be featured throughout the rest of the NBA Playoffs, but Sneaker News has it for you in advance, so check out the video below and let us know what you think.

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adidas adiZero Crazy Light ‘Blackout’

May 21st, 2011 by | 8 comments

adidas adizero crazy light blackout 03 adidas adiZero Crazy Light Blackout

Recent technological advancements in performance footwear all boils down to one basic detail: Lightness. The Nike Zoom Hyperfuse, Zoom Kobe VI, the LeBron 8 PS evolution, etc. all boast a lightweight package that, when paired with proven comfort technology, will lead to optimal results. Then adidas popped their heads in and came out wit the adidas adiZero Crazy Light, which is the lightest basketball performance shoe ever created. Weighing 15% less than the next lightest basketball shoe, the Crazy Light is a fitting name that describes the shoe without fail, and recent sightings of the Crazy Light on a number of NBA players during the 2011 NBA Playoffs has shown that adidas Basketball will continue its push as it expands its label around superstars Derrick Rose and Dwight Howard. This new ‘Blackout’ colorway features a tonal black package, leaving no room for other colors and exuding an aura of confidence. Check out the extra shots of this new Crazy Light colorway after the jump and expect these to hit adidas Basketball retailers soon.

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