October 30th, 2012 by Aaron Hope
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The NBA season opens tonight kicks off tonight with an Eastern Conference Finals rematch as the marquee matchup, and even though the defending West champs don’t tip off until Thursday, there’s still quite a bit of noteworthy activity coming out of Oklahoma City. The Thunder shocked the world by trading Big Third James Harden to Houston (though both teams’ GMs’ reputations would suggest this is a win-win situation), which means Russell Westbrook will get even more chances to shoot while repping the Jumpman this season. Westbrook was rumored to join adidas Basketball before his Jordan Brand deal finalized, and in this context, we see a new adidas adiZero Crazy Light 2 in Bright Blue and High Energy and ask ‘Why Not?’. These offer a spectacular modern day answer to Knicks colorways we’ve seen on the classic Rivalry Lo and Top Ten 2000 in recent weeks, and bring arguably the NBA’s hottest color palette to retail from Three Stripes stockists like RMK.
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August 4th, 2012 by Aaron Hope
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adidas Basketball suffered a series of setbacks this summer as superstars Derrick Rose and Dwight Howard had to sit out due to injury and then Eric Gordon didn’t make the final Team USA roster. So while Nike dominates the Olympic stage on a team that shows why that Dream Team argument is actually so compelling, Three Stripes looks forward to the next roundball season with its flagship model in a couple of classic college colorways. The adidas adiZero Crazy Light 2 might never make it onto the court at Iowa or North Carolina, but the suggestion that the battle for hardwood supremacy is far from over is reassuring after a shaky 2011-12. The latest Crazy Light 2 photos are waiting for you below and they’re available now at select retailers. via SM
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April 29th, 2012 by John K.
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“Is there such thing as too light?”
Last year, adidas jumped into the limelight with the adiZero Crazy Light, bringing with it a dignified proclamation as the lightest basketball sneaker ever made. The recently launched adidas Crazy Light 2 just bumped the original off that spotlight with an all-new design and a 9.5 oz. curb weight – a 0.3 oz. decrease from its predecessor – setting the new standard of ‘Light’ with its record-breaking construction. We already showed you the entire Launch Event that went down this past Tuesday, but beyond the detailed photos of the sneakers, sketches, and samples, there’s still a lot more to be discovered about the Crazy Light 2. Sneaker News sat down with Robbie Fuller and Elysia Davis, two individuals who brought the adidas adiZero Crazy Light 2 to life, to explore the Crazy Light 2 a bit further, so continue on for an interview below and stay tuned for the official release of the adidas Crazy Light 2 this May 24th at an MSRP of $140.
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April 24th, 2012 by John K.
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One year ago, adidas launched the 9.8 oz. adidas adiZero Crazy Light basketball shoe – the lightest basketball shoe in history. adidas pulled no punches in their introductory marketing campaign, taking direct shots at the competition and putting forth one of the ballsiest advertisements in the history of cutthroat sneaker ads. The adidas Crazy Light legend blasted off with a bang and its calculated aggression paid dividends simply because the Crazy Light wasn’t a trend – it was engineered to meet the weighted demands of athletes worldwide. The anticipation of the Crazy Light 2 mounted after the original became one of the most popular on-court and on-feet sneakers in the world, and with the added exposure of adidas Basketball in the 2012 NCAA Tournament (seven of the sixteen schools in the Sweet Sixteen were adi’d out, with schools like Baylor and NC State wearing the new sneaker) and the start of the NBA Playoffs just around the corner, the timing of the Crazy Light 2 Launch could not have arrived at a better time.
With just a few days to go in the shortened 2012 NBA Season, adidas invited a select group of media covering sneakers, sports, and design to Los Angeles to experience first-hand the adidas Crazy Light 2. With special host and sports commentary legend Gus Johnson, adidas took over the Los Angeles Clippers Training Facility in Playa Vista, CA with the Crazy Light 2 at the center spotlight. An impressive display of Crazy Light 2 prototypes and sketches as well as detailed commentary from Crazy Light 2 designer Robbie Fuller and adidas VP of Global Basketball Lawrence Norman filled the first portion of the segment – the rest was up to the media to explore the Crazy Light 2 by way of firsthand wear-testing, one-on-one interviews, and thorough examination.
The obvious upgrade from Crazy Light to its sequel is that the Crazy Light is even lighter than the original, weighing in at 9.5 oz. (size 9, a full 0.3 oz. slimmer). While lighter, designer Robbie Fuller states that more was added to the sneaker, rewriting the old phrase as “subtraction by addition” and composing a design that not only speaks to the fashion-conscious basketball player, but appeals to the lifestyle crowd with a slim and sleek profile while fitting right in with the lifestyle-basketball renaissance. The adidas Crazy Light 2, shown earlier in the high-energy Electricity and the inline Black/Red color way, will launch on May 24th at an MSRP of $140, so check out the adidas Crazy Light 2 Launch experience below and stay tuned for a Q&A session with Robbie Fuller, Lawrence Norman, and sports research specialist Elysia Davis for a breakdown of the newly-crowned “lightest” basketball shoe in the world.
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