April 4th, 2013 by John K.
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adidas Running looks to celebrate 25 years as the official footwear and apparel supplier for the Boston Marathon with the new adidas Boost Boston Marathon Collection. All three footwear models – the adidas Energy Boost, adidas adiZero adios Boost, and adidas adiStar Boost – feature the revolutionary adidas Boost foam supporting an incredibly lightweight and breathable upper for an amazing package of high-octane performance thanks to the energy return system. All three footwear models will be available beginning on Friday, April 12th exclusively at the Boston Marathon Expo at the John B. Hynes Convention Center and on adidas.com, so continue on for more release and product info below.
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February 27th, 2013 by John K.
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Ready or not – adidas is coming. Today marks the official retail launch of the all-new adidas Boost technology, arriving in the form of the sleek Running shoe design called the adidas Energy Boost.The midsole features the incredible Boost foam, comprised of of several thousand mini foam balls fused together to form an incredibly featherweight solid that provides maximum energy return. Retailing at $150, the adidas Energy Boost is available now at adidas in the Black colorway we showed you as well as this energetic Vivid Red/Neon colorway, so enjoy this detailed gallery and join in on the latest bit of footwear innovation by copping a pair of the adidas Energy Boost right now directly from the adidas online store.
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February 22nd, 2013 by John K.
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Last week adidas unveiled the all-new Boost technology during their Innovation Day in New York City, presenting the world with a revolutionary new foam material that is, as they claim, better in every way than the current EVA foam used across the industry. The first model to implement this new material is the adidas Energy Boost, which features the foam on the midsole to give the shoe incredible bounce and most importantly, energy return. It’s not exactly one solid piece, but a bunch of tiny foam balls pressed together to form one mold – thus the ‘bumpy’ exterior of the midsole. adidas will launch the adidas Energy Boosy on February 27th, but it appears that retailer CaliRoots has their stock already on hand, so check out the gallery below and let us know what you think about this new technology.
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