Browsing the "Back To The Future" Tag

Nike Mag 2011 Launch – Day 1 Recap

September 9th, 2011 by | 14 comments

nike mag 2011 launch day 1 recap Nike Mag 2011 Launch   Day 1 Recap

The phrase “timing is key” seems to be amiss with the whole Nike Mag 2011 release. Back To The Future II took place in 1985, but was released in the year 1989, and they traveled through time to the year 2015, but the Nike Mag in 2011. Before you confuse yourself with all that math, don’t worry, because Tinker Hatfield suggested that a self-lacing version, like the one seen in BTTF 2, will be available in 2015. 1,500 pairs of the Nike Mag 2011 have been produced and 150 pairs went up for sale just last night, and we kept a keen eye on one particular pair that shot up beyond $75,000 in auction just hours after the opening bid was made. Tinie Tempah also won a live auction for a pair of the Mags, shelling out $37,500 for charity. This release just didn’t bring out all the hardcore sneakerheads, but as Michael J. Fox stated in his interview with David Letterman, it was the combination of three different populations – sneakerheads, Back To The Future fanatics, and philanthropists in the Parkinson’s community.

An initial unveiling at 21 Mercer in SoHo, NY and a media unveiling out in Los Angeles was the first look at the Nike Mag 2011 by the public, deeming this release as Nike’s best kept secrets in recent memory. Nike also put together a hilarious ‘lost’ episode of the Back To The Future saga, in which Doc Brown travels to the year 2011 and runs into Kevin Durant (doing his best Marty McFly impression) at a Nike retail store in Lone Pine Mall. As we mentioned before, 1,500 pairs will be released, with all proceeds going to charity, and Google has announced its intention to match every single dollar from the auctions up to $50 million. The Nike Mag 2011 release has proven to be Nike’s most successful charitable cause ever, unifying three distinct groups in the Nike and Parkinson’s Disease Community, and will stand as a milestone event in Nike’s lifelong history. For more information on Michael J. Fox’s charity, visit MichaelJFox.org, and to place your bid on a pair of the Nike Mags, go to¬†www.nikemag.ebay.com.

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Nike Air Mag / Marty McFly’s Sneakers Finally Releasing

September 7th, 2011 by | 148 comments

nike air mag 03 Nike Air Mag / Marty McFlys Sneakers Finally Releasing

In 1989, Back To The Future II was released – a sequel to the iconic original that concluded its story with Marty McFly and Doc Brown returning to an alternate life in present day 1985. In contrast with the original film, Back The The Future II focused on moving forward in time – October 21st, 2015 to be exact – when Marty must save his future children. In this futuristic world, Marty encounters some new and improved gadgets, like the hovering skateboard and the Nike Mag – a state of the art Nike sneaker that featured a hands-free self-lacing system. The Nike Mag is considered to be one of the most memorable figments of the entire Back The The Future saga and continues to maintain its significance in Nike archives despite it not even being a real shoe! Well, things are about to change…

The Nike Mag has continually been a ‘tease’ for devotees of the Swoosh and of the popular film trilogy, with sneakers like the Nike Hyperdunk and Nike Hyperdunk 2010 being released in ‘McFly’ form. More recently, Nike 6.0 released a ‘Delorean’ edition of the Dunk SE, which featured a one-piece upper in tonal metallic silver, set to mimic the famous Delorean time machine. Well enough beating around the bush: the Nike Air Mag, Marty McFly’s sneakers from BTTF II, will finally release this year, and apparently Doc Brown traveled forward in time and created a YouTube account to give us a look into a private room with shelves packed with thousands of pairs of the Mag. Continue reading for the video as well as some stills and be sure to stick with Sneaker News for what is one of the most exciting sneaker releases in history.

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