June 21st, 2011 by Aaron Hope
If you’re in the habit of watching TV (and especially online episodes), chances are, the first few bars of Big Sean’s ‘I Do It’ are burnt into your mind along with images of the aptly named adidas adiZero Crazy Light. In the TV spot, NBA MVP Derrick Rose tells you to remember the number 9.8, and not just because the Chicago Bulls were 7 wins away from a title. It’s actually the shockingly slight weight of a size 9, an accomplishment whose cutting edge construction fits the futurism captured by this track’s bulbous synth notes. Click through to see the ‘What’s in a Number’ remix and stick with Sneaker News for the latest from adidas Basketball.
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May 11th, 2011 by John Kim
California-born/Detroit-raised rapper Big Sean made a name for himself when he showed up at a Detroit-based radio station that was interviewing Kanye West at the time. Eager to display his lyrical skills, Big Sean laid out a 16-bar segment to be heard by a reluctant Kanye West, but Sean’s persistence had paid off since he was signed to Kanye’s GOOD Music label just two years later. Big Sean is still making moves in the music industry while earning some attention for his unique style, and Complex took an interest in his shoe-game, which is impressive to say the least. It’s heavily laden with Air Jordans, but Big Sean’s got a taste for the high-end sneakers as well as the cheaper $40 options. Check out a sampling of Big Sean’s Top 25 sneakers below and head to Complex or the entire feature.
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