Browsing the "Classics Revisited: Nike Blazer" Tag

Classics Revisited: Nike Blazer ’73 “Beautiful Losers” (2005)

August 7th, 2012 by | No comments

beautiful losers nike blazer 2005 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)


Art, skate, surf, punk, hip-hop, street graffiti – all of these colonies of expertise were in focus when Nike sought out like-minded individuals for much of its freelance projects in the 2000′s. Nike, of course, grew to a multi-billion dollar company with its focus on mainstream sports and competition, but simultaneously established its place in the sub-culture with a number of memorable collaborations in an attempt to bring sublime art to Nike shoes. This, in part, explains why many sneaker collaborations were so limited to begin with; simply put – Nike didn’t intend the shoes to be for ‘everyone’, but the inevitable growth of the sneaker sub-culture made these limited edition affairs unprecedentedly coveted and eventually became the pillars of ‘sneakerhead’ history. Perhaps the most art-concentrated sneaker collaboration was in 2005, when Nike teamed up with Aaron Rose – the curator of an art collective known as Beautiful Losers.

Beautiful Losers (first a published book in 2005 and later a documentary film in 2008) was a compilation of the some of the most influential and organic artworks of the generation. Contributions from notable names like Shepard Fairey, KAWS, and Geoff McFetridge played a role in displaying the most significant cultural accomplishments in history and how they were a result of self-seeking outsiders rather than the ‘establishment’ of marketing experts or corporate focus groups. The Nike Blazer ‘Beautiful Losers’ was a special release to pay tribute to the release of the book; both the Varsity Red and Black versions feature the reflective Beautiful Losers typefont on the heels of the shoes, with each version owning a unique tongue label (messages like ‘The Painters of Contemporary Life’, ‘The Beaten Path’, and ‘Transforming Terrains’). This limited release was, as expected quickly picked up by art and sneaker collectors alike, and today remains as one of the most significant art-based Nike sneakers in history. More of ‘Beautiful Losers’ below, so take a look and check back tomorrow for more of Classics Revisited: Nike Blazer.

Nike Blazer ’73 Premium
Varsity Red/Varsity Red-White

Black/Black-Varsity Red

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Classics Revisited: Supreme x Nike SB Blazer (2006)

August 6th, 2012 by | 4 comments

supreme x nike blazer 2006 Classics Revisited: Supreme x Nike SB Blazer (2006)


Classics Revisited continues with an all-new model to give heavy praise to, and how can we go the ‘classic’ route without paying homage to one of the oldest and most revered models in Nike history? The Nike Blazer originally released in 1972 as one of the first basketball sneakers bearing the Swoosh logo, and in nearly four decades of existence, the Blazer has navigated an iconic path from on-court performance to on-street staple. The Blazer was also one of the earliest ‘collaboration’ sneakers when it teamed up with Stussy (more on that later this week), but tonight’s focus goes to what might be the most coveted Blazers ever – the Supreme collaboration of 2006.

Releasing on April 21st, the Supreme x Nike SB Blazer was actually a trio of colorways (Black, Varsity Red, and Sail) and was inspired by the blinged-out fashion on the 1980′s; the golden detailing, the Gucci-inspired stripe on the heel, the quilted upper, and the python snakeskin Swoosh exuded the Retro luxury for an immaculate reconception of the OG Nike model. In typical Supreme fashion, this release called on major campouts and release date queues, and the high demand of six years ago is echoed today, as each pair is valued around $700. More of Supreme’s rendition of this classic release below, so take a look at all three and stay tuned for more Classics Revisited: Nike Blazer in the following days.

Supreme x Nike SB Blazer

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