Browsing the "Classics Revisited: Reebok 90s" Tag
June 1st, 2012 by John Kim
REEBOK 90′s CLASSICS WEEK
In our Classics Revisited column on Reebok 90′s Classic silhouettes thus far, we’ve covered an insane crop of time-honored pairs like the ES22, Shaqnosis, and Big Hurt. Quite honestly, picking the fifth and final shoe to cap off this week’s Classics was a tough task, because one week simply isn’t enough to cover all the great Reeboks that released that year. However, one particular model stood out – the Reebok DMX Run; we covered Basketball and Cross-Training, and why not talk about one of the best runners of the 90′s that just so happens to be scheduled for a release in the future? The core of Reebok’s architecture evolved at a rapid pace, particularly during the time of the DMX debut; curvy lines and were used to complement the bulbous DMX pods, almost giving the final design a bizarre, alien appeal, which essentially became the calling card of the entire DMX line.
The Reebok DMX Run, in particular was one of most unique running sneakers of the year and quickly became a hit; with the next technology and a fresh face for the brand in Allen Iverson, DMX was widely popular and the DMX was marketed as an aggressive running sneaker with the ‘Go to Hell (and back again)’ slogan while describing DMX as an ‘intelligent life form’. On top of the DMX outsole was a mix of nylon and mesh materials (it should be pointed out that the material wasn’t the most durable, so hopefully that issue will addressed in the coming re-issue). All in all, there were very few like the Reebok DMX Run in terms of design and comfort at the time, and although Nike’s Tuned Air line-up was impressive, the DMX Run was the eye-catcher on store shelves. Unfortunately, despite the DMX Run being a widespread hit, the DMX Run series was gone in the blink of an eye, but a DMX Fusion line later followed. To this day, the DMX Run remains an un-touched classic – that is, until news of a re-release surfaced back in April. Some of you may be unfamiliar with this classic model, so take a look at the original issue below and stay tuned to Sneaker News for more updates as we anticipate this Classic in the near future!
Reebok DMX Run
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May 31st, 2012 by John Kim
REEBOK 90′s CLASSICS WEEK
Was there a bigger ‘celebrity’ in NBA history than Shaquille O’neal? Arguments can be made for other individuals like Michael Jordan, LeBron James, or Magic Johnson, but do any other their off-the-court accomplishments match that of the Big Aristotle? Aside from his pure dominance of the NBA paint, Shaq was a champion of pop-culture, appearing in a number of feature films (don’t like, you watched them all), releasing hip-hop albums, starring in video games, hosting Saturday Night Live, and once he reeled in his first NBA Title in 2000, it’s safe to say his considerably large ‘bucket list’ was entirely checked off by age 30. In the mid-90′s, Shaq was the center of a major endorsement push by Reebok, acting as one of the four athletes in the ‘Reebok Planet’ campaign while headlining the rising Reebok Basketball roster of stars which included Shawn Kemp, Nick Van Exel, and Glenn Robinson. Expectations were high for Reebok Basketball during that era, which served as an aggressive and competitive battleground for Reebok and Nike who traded blows for several years, but with the daunting force at the Center position, Reebok had all the star-power it needed to hold its own.
Just after Shaq made his first NBA Finals appearance in 1995 (just his third year in the NBA), Reebok moved forward from the Shaq Attaq line and debuted the Shaqnosis for the ’95-’96 season. The design was a stark contrast to the previous Attaq models as it featured a unique design of concentric circles zeroing in on the Reebok logo blocked at the center of the shoe, leaning heavily on the visual stimulation displayed by Shaq’s immense size-22 feet. The Shaqnosis played side-by-side with Shaq’s physical game, as it provided a ‘hypnotic’ effect when paired with his sheer force in the paint. Shaq’s game and personality was the perfect suitor for such a staggering design, making the Shaqnosis one of the most memorable shoes in history and certainly one of the most mentioned in the “remember these…” discussions. With the return of the Reebok Shaq line confirmed for 2013, Shaqnosis is ready to cast its hypnotic spell on for a second time, so continue on for a gallery of this generation-defining sneaker below and stay tuned for the final installment of Reebok 90′s stay in our Classics Revisited column!
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May 30th, 2012 by John Kim
REEBOK 90′S CLASSICS WEEK
Swizz Beatz’s involvement with the marketing of the ‘new generation’ of Reebok was an oft-discussed topic last year, when the hip-hop star joined forces with the long-time footwear brand to create a special edition lifestyle collection inspired by Reebok’s most prized models. After Swizz came Rick Ross, Tyga, and even Swizz Beatz’ wife and fellow hip-hop megastar Alicia Keys in the mix, but let’s keep in mind that this isn’t Reebok’s first attempt at intertwining pop culture and sport; In the mid-90′s, Reebok put a little ‘soul’ into its sneakers with ad campaigns featuring 70′s icons Don Cornelius of Soul Train and the legendary Pam Grier, known for her roles in some of the most iconic films in the history of black cinema. Their involvment came as part of a multi-million dollar campaign in 1996 when Reebok was introducing the VizHex line – a collection of high-performance footwear across all sports that featured visible Hexalite cushioning in its midsole; the VizHex line included a number of highly-advertised models like the Reebok Preacher Mid (one of Shaq’s signature shoes), the Reebok Question, and the Reebok ES22, the focus of today’s Classics Revisited.
The Reebok ES22 was a signature cross-training sneaker for NFL superstar Emmitt Smith of the Dallas Cowboys. Emmitt debuted the shoe on-field in November of 1996, creating a mounting buzz around Reebok’s VizHex line and the sneaker itself, and the ES22 later released in 1997 in Cowboys-centric colors to much fanfare. The ES22, designed by Reebok’s long-time designer E. Scott Morris, was undoubtedly one of the most popular sneakers of the year and perhaps one of the highlights of the entire decade of Cross Training kicks dominated by Nike; the dazzling colorway of the metallic blue, the unique midsole detailing that rose far above the quarter, and the fact that Emmitt Smith was one of the best players on the most iconic sports teams of the decade only played into the overall mass success of the sneaker. The Reebok ES22 is near the top of the list of most coveted Retros, and as the brand is taking a slow and steady approach to its re-issues, the ES22 is certainly on deck either later this year or next (we’ll keep you updated on that). Rejoice in the news of the ES22 re-release and check out the gallery of this old-school classic below!
Reebok ES 22
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May 29th, 2012 by John Kim
REEBOK 90′S CLASSIC WEEK
Yesterday’s feature of Frank Thomas’ Reebok Big Hurt for Classics Revisited placed an unforeseen spotlight on one of the most unique sneakers of the 90′s, and like it did during the original run, the Big Hurt response was mixed, to say the least. But moving from the diamond to the hardwood is the first signature shoe for a top athlete known for thunderous slams of his own – Shawn Kemp of the Seattle Supersonics. Kemp and Gary Payton formed one of the most exciting duos in NBA history while climbing up the ranks of the Western Conference, and it was during that early to mid-90′s tenure that earned him the nickname ‘Reignman’ for his vicious downpours on feeble defenders in the paint. In 1994, Reebok introduced Kemp as part of its elite group of athletes with the Reebok Kamikaze – a radically new design that minimalized the Reebok logo and emphasized a dynamic design to match Kemp’s electrifying persona.
In addition to the footwear was a line of Shawn Kemp apparel that was advertised as ‘Super-Human Gear For Mere Mortals’, and the success of the sneaker as well as Kemp’s rising popularity led to second model known as the Reebok Kamikaze II (which Kemp wore during the 1996 clash against the legendary ’96 Bulls in the Finals). The Kamikaze line came to an end with the II with the introduction of the Reebok Reignman in late ’96, but the Kamikaze later reprised its role as part of a Swizz Beatz collaboration that opened up new doors to a new collection of Retro-inspired lifestyle/street footwear. The Kamikaze is certainly one of the most recognizable titles of 90′s sneaker history and tied to one of the most exciting Power Forwards to ever play the game, so get familiar with the Kamikaze and Kamikaze II below and stay tuned to Sneaker News for more updates on Reebok’s 90′s renaissance!
Kamikaze I (1994)
Kamikaze II (1995)
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May 28th, 2012 by John Kim
REEBOK 90′S CLASSICS WEEK
Last night Sneaker News hit you with a small feature of Reebok’s best and brightest from the 1990′s. That go us thinking – Reebok deserves every bit as much as any other brand to be featured in our Classics Revisited segment, so we’re going to hit you with a streak of five of Reebok’s most memorable sneakers from the 90′s – starting with the Reebok Big Hurt. The shoes were designed for the power-slugging Frank Thomas, who spent the bulk of his career with the Chicago White Sox as an offensive weapon that drew contact for power and for average, winning the MVP crown twice in his career. Frank played a major role in one of Reebok’s most memorable ad campaigns in history called ‘Planet Reebok’, which placed him next to Shaquille O’neal, Emmitt Smith, and Michael Chang as four elite athletes in their respective fields.
The Reebok Big Hurt footwear line started with the 1995 version, which featured the logo-shaped ankle-strap, but quite frankly, the shoe wasn’t much different from the Reebok designs of the time. Our focus is on the 1996 design that followed – one of the most unique sneaker designs in history; during that time, Reebok began emphasizing dynamic designs while using a minimalist logo-branding on the shoes, seen in classic releases like the Shaqnosis, Kamikaze, Blast, and more. The Big Hurt of 1996 followed suit with a black/white striped upper and a triplet of small Reebok logos with a midsole structure that was more battle-tank than agile sneaker. Then again, Frank Thomas is more of a battle-tank than a human being, so it seemed to mesh well with his 6’4″, 240 lb. frame. More of this forgotten classic after the jump, so stay tuned for more revisited Reeboks this week and let us know what you think about this insane design!
Reebok Big Hurt
Frank Thomas Signature Shoe
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