August 17th, 2012 by Aaron Hope
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Just after the turn of the calendar into 2010, New Balance purchased the OTB Boots brand in a story largely ignored by the sneakerhead scene. Little did we know that this deal that let New Balance leverage OTB’s tactical expertise and OTB (now New Balance Tactical) access NB’s domestic manufacturing facilities, would result in a sequel to one of last year’s best-loved releases. The Concepts x New Balance 999 ‘S.E.A.L.’ was built with the most elite US Navy special ops in mind, inspired by the OTB Abyss II boot and featuring superior traction for environments as watery as their tonal blue accents. These already got their hometown debut a couple of weeks ago, and this Saturday, August 18th, you’ll be able to find them at select retailers like Kith after you click through to see more details, like how the Morse code tongue tags offer a reminder of who designs the sickest NB999s.
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August 16th, 2012 by Brendan Dunne
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If you missed out on the Concepts x New Balance 999 ‘Seal’ from a couple weeks back don’t hang your head in despair just yet, as pairs should be trickling down to additional New Balance accounts soon enough. Just like their release last year on the same silo there will be an additional chance to pick them up from some scattered NB accounts across the globe. Hit the jump with us to see the latest photos of the Concepts x New Balance 999 ‘Seal’ and look out for them to release at spots including Leaders, Kith, Capsule, Bows & Arrows, Feature, Burn Rubber, St. Alfred, West NYC, and Division West this Saturday, August 18th.
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March 7th, 2012 by Aaron Hope
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“He bought ‘em, I rocked ‘em and from then on, I just didn’t stop.”
Massachusetts native DJ Mars has been wearing his home state’s most famous footwear products for decades now, and it all started when a fashion-forward uncle hooked a school-aged Mars up with his first pair of navy and grey New Balance 574s. That kind of experience gives DJ Mars the kind of perspective many sneakerheads are only now developing as NB’s Classic lineup becomes increasingly widespread, and it serves as the basis for his desert island list of the best five designs they’ve ever released. It’s a pretty safe bet that last year’s spectacular CNCPTS x New Balance 999 ‘Kennedy’ will be on the list with its New England yachting inspiration hitting close to home; which others do you think he’ll name? Click through to see a video rundown and let us know which is your favorite New Balance of all-time.
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September 25th, 2011 by John K.
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What’s John Mayer doing when he’s not fiddling around on his American Strats? The pop/soul/blues guitarist and singer was spotted at LAX last week wearing the CNCPTS x New Balance 999 ‘The Kennedy’ which released back in April. John Mayer sneaker sightings aren’t very frequent, but John Mayer’s sneaker game is on point, as he’s been spotted with sneakers throughout his career in the limelight. In fact, the last John Mayer sighting on Sneaker News was in late 2009, when he was spotted wearing the DQM x Nike Blazer High. Check out John Mayer and his New Balance kicks below and let us know if you remember John Mayer wearing other notable kicks. via TJMWL.
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