Deion Sanders

Deion Sanders, AKA Prime Time, AKA Coach Prime as he’s known now, was Nike’s signature NFL athlete in the 1990s, his immense popularity leading to five editions of his Nike Air DT Trainer being released from ’93 to ’98. As his playing days wrapped up, their merchandising deal stayed in place until 2009, when Prime instead inked paperwork to join Under Armour.

As the 2020s started and Deion Sanders again became a walking headline as the coach of Jackson State and later Colorado, interest in his sneaker line again began picking up. The feeling, evidently, was mutual- and Nike and Sanders revived their relationship towards the middle of 2023. Their renewed partnership immediately paid dividends, with Colorado players sharing looks at their PE Nike gear, most clad in the jagged sawtooth design of Prime’s DT Trainer series.

2024 saw the return of the trademark Deion Sanders shoe, the Nike Air DT Max Trainer ’96, in OG fashion. It was an instant sell-out, and currently command hundreds above their retail price, which is saying something in a relatively cool resell market. Below you’ll find our latest coverage on everything at the cross section of Deion Sanders and the sneaker world, including future retro drops and release dates.