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What Do You Think?: The Next Signature Basketball Athlete

John K. — Fri, 29 Mar 2013 01:00:59 +0000

Take a look at the NBA players that have signature shoes today and it’s clear that being a signature athlete requires the perfect alignment of skill, charisma, sheer location of employment, and a few other things that make a human into a superstar. LeBron, Kobe, Melo, CP3, Wade, and D-Rose all play in major markets where the opportunity for extensive media coverage is all but guaranteed, with Kevin Durant being the one industry anomaly of being a highly successful signature athlete playing in a small-market city; this seems like a healthy list that should hold us down for a few years, but being content only means one thing – there is room for more.

The landscape of sneaker brands is unique in that some of these labels have become flexible with who they choose to represent their brands on that “face of the brand” tier. Take up-and-coming Under Armour for example; their lone signature athlete is Brandon Jennings, but with DeAndre Jordan playing in a huge market and his insane dunk placing some added spice to his shoes, the neophytic UA label has experienced some added exposure as the prime “indie” brand. While the responsbility that comes with being a signature athlete is something that can be compromised, Nike, Jordan Brand, adidas, Li-Ning, and Under Armour – the major brands in the basketball category – all have the room to fit in a new guy on the team.

But is it even time to welcome a new name to the sneaker industry? There’s no doubt that player names play a large part in shaping consumer tendencies, and with Kobe Bryant nearing retirement every passing year, LeBron well on his way to signature shoe history for Nike, KD well-ingrained in the Nike’s historical fibers, and D-Rose sitting prettily with a life-time contract, it’s a ripe-enough time for a fresh name to be thrown into the mix. Each brand across the board has a select group of athletes to represent their non-signature models, but is anyone ready to step up? We’ve narrowed down a list of the top candidates that may be worthy of sig-shoe distinction, so check out our list below and chime in with your opinions on this latest installment of What Do You Think?.

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Nike Lunar Hypergamer Low – Deron Williams Brooklyn Nets PE

Aaron Hope — Wed, 03 Oct 2012 15:00:40 +0000

From understated colors and herringbone tape to that already infamous alligator Calvin Klein jacket and the above pictured item more traditionally associated with NBA arenas, the Brooklyn Nets’ new home welcomes more attention thanks to special edition gear worn by some of its most notable names. Double gold point guard Deron Williams showed off the Nike Lunar Hypergamer Low (a model we hadn’t seen in nearly five months) in a Nets Home getup during NBA Media Day, then followed it up with an away look he personally snapped just prior to yesterday’s practice. Click through to see more of the Barclays Center style, let us know which is off to a better start and be sure to check back with Sneaker News for all of your NBA Feet needs.

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Nike Hyperdunk 2011 Low – Deron Williams ‘Galaxy’ All-Star PE

Aaron Kr. — Sat, 25 Feb 2012 23:30:37 +0000

We’ve seen extensive looks at the signature installments of the 2012 Nike Basketball All-Star kicks, but you knew that once the weekend came around there would be some interesting PE’s popping up to liven things up a bit. These Hyperdunk 2011 Lows made for New Jersey Nets star point guard, Deron Williams, definitely do just that. Working in the “Galaxy” theme seen on a variety of Nike B-Ball and NSW All-Star releases, these Hyperdunk Lows sport the galactic graphic on the lining, ankle and laces, combining with the starry midsole and glow in the dark translucent outsole to easily make these a worthy offering to the group. Expect to see Deron in these over the weekend and stay tuned for more All-Star PE heat coming your way. via NJ Nets/DeronWilliams

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Nike Unveils USAB Hyper Elite Uniforms + Footwear

John K. — Tue, 21 Feb 2012 19:00:33 +0000

Nike’s history at the Olympic Games has been impressive to say the least; a look at the Team USAB ‘Dream Team’ Collection from just a few moments ago will show you that the patriotic U.S.A. colorways will only accentuate the beauty and bravado of a sneaker or a piece of apparel, and this viewing of the 2012 Team USAB Footwear and Uniform Collection should be affirmation that Nike’s relevance to the biggest international sports stage in the world will only grow stronger.

Here is a first look at the Team USAB Footwear and Uniform Collection by Nike Basketball; the Nike Hyperdunk 2012, which we unveiled earlier, will be the anchor of Team USA’s footwear (modeled by LeBron James and Deron Williams), joined by signature models of the Nike Zoom Kobe VII, and the Nike Zoom KD IV. The Hyper Elite uniforms, constructed of 100% recycled polyester material, are designed with Nike Aerographics that allows for maximum cooling, flexibility, and circulation. Also seeing action is the Nike Pro Combat Hyperstrong 2.0 Vis-Deflex. Continue reading for a detailed look at the Nike USAB Hyper Elite Uniforms and Footwear and be sure to stick with Sneaker News for more updates regarding all of Nike’s products for the 2012 Olympics.

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Nike Zoom Hyperdunk 2011 Low – Deron Williams Away PE

John K. — Thu, 16 Feb 2012 19:00:34 +0000

Just where does Deron Williams fit into ‘Linsanity’? With the Nets being very close to the Lin-led sensation at Madison Square Garden, they’re definitely feeling the snub by the local news media, but with the Nets and D-Will being Jeremy Lin’s first victims of this unprecedented streak of greatness, at least they got some press, right? But before we can crown Lin as an elite point guard, he needs to produces a full season of top-flight performance, similar to how Deron Williams has for six seasons. D-Will is good for 20 and 8 night-in and night-out, with the Nike Zoom Hyperfuse 2011 Low being his weapon of choice. You can cop this ‘PE’ release right now on Eastbay so take a look at the extra shot below and let us know what you think.

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Nike Zoom Hyperdunk 2011 Low – Deron Williams Home PE

Aaron Hope — Sat, 04 Feb 2012 13:00:27 +0000

Among the biggest single events from the last and arguably best ever NBA regular season was the Nets-Jazz trade that sent All-Star point guard Deron Williams to New Jersey just in time for a new building and possibly a new superstar teammate or two. But the struggling Nets haven’t been able to pry Dwight Howard away from Orlando and currently sit on the outside of the Eastern Conference playoff hunt, so at least D-Will has a solid rotation of Nike Basketball player exclusives to provide some stability during these trying times. This Nike Zoom Hyperdunk 2011 Low would suitably match any of the NJN uniforms, but despite the relatively dark character of this grey and navy design, they were built to facilitate home games in Newark. Take a look at what might be the very last PE ever produced for games at Prudential Center, and grab yours now from Eastbay.

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NBA Feet: Weekend Recap – 1/20 – 1/22

John K. — Mon, 23 Jan 2012 17:00:12 +0000

Another great weekend of NBA sports was filled out by the collection of NBA games that went down from Friday to Sunday, and mixed in was a ton of great NBA Feet action from some common names that have popped up this season. Monta Ellis brought something new to his repertoire by wearing the Air Jordan XIII ‘Flint’, while Washington’s Jordan Crawford continued his Air Jordan VII agenda by wearing the Air Jordan VII ‘Cardinal’. In Miami, LeBron wore the Nike LeBron 9 ‘Freegums’ while Courtney Lee of the Houston Rockets whipped out the fresh Retro release of the week – the Air Jordan X ‘Chicago’. Deron Williams of the New Jersey Nets also introduced the Nike Zoom Hyperdunk 2011 Low, set for a debut this February. There’s plenty more to look at in the form of PEs and iDs from various brands, so check out the great recap from this week and stick with Sneaker News for more updates. via Yahoo!.

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