Browsing the "DJ Mars" Tag

SELECT Collections: DJ Mars

February 13th, 2014 by | 22 comments

sn select collections dj mars cover SELECT Collections: DJ Mars

The ever-changing sneaker landscape is full of ebbs and flows, and while styles and even brands rise and fall in popularity, there will always be those individuals out there who never waver from what they love regardless of what everybody else is doing. Here in the U.S., we’ve seen a big spike in the popularity of classic New Balance runners in recent years. Love for the brand’s retro archive has been going strong for a long time in Asia and Europe, but it’s taken a little longer for the fever to catch on to the same degree in the Stateside sneakerhead community.

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DJ Mars x Walter’s x New Balance 574 “Holiday Pack”

November 26th, 2012 by | 8 comments

dj mars new balance 574 7 DJ Mars x Walters x New Balance 574 Holiday Pack

New Balance has connected with DJ Mars and Walter’s for a special edition release of custom NB 574s inspired by the upcoming Holiday season. Designed with the Christmas-time vibes in mind, DJ Mars selected Kelly Green for the base with red, white, and black accents and suede materials to give the shoe a visual distinction like Rudolph’s bright red nose. These are expected to be an exclusive release at Walter’s this Saturday, December 1st, so check out the gallery of images below and head to Walter’s in-store or to their online shop to cop yours.

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DJ Mars x SneakerTheater Video

September 20th, 2012 by | 1 comment

dj mars x sneaker theater video DJ Mars x SneakerTheater Video

Massachusetts native DJ Mars has stepped out in front as arguably the most noteworthy New Balance devotee, and his latest online video appearance discusses the past, present and future of their partnership.  The latest clip from SneakerTheater has Mars in what is apparently his favorite interview venue (the sneaker closet, of course), discussing everything from spontaneous flights to Japan to OG Wu-Tang rapper Raekwon and even the potential for upcoming DJ Mars x New Balance collaborative sneaker releases.  Click through to see the Super Friends co-founder discussing his love of kicks in the full video after the jump and let us know which hip-hop artist has the best collection.

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DJ Mars’ Top 5 New Balances of All Time

March 7th, 2012 by | 13 comments

dj mars top 5 new balances of all time DJ Mars Top 5 New Balances of All Time

“He bought ‘em, I rocked ‘em and from then on, I just didn’t stop.”

Massachusetts native DJ Mars has been wearing his home state’s most famous footwear products for decades now, and it all started when a fashion-forward uncle hooked a school-aged Mars up with his first pair of navy and grey New Balance 574s. That kind of experience gives DJ Mars the kind of perspective many sneakerheads are only now developing as NB’s Classic lineup becomes increasingly widespread, and it serves as the basis for his desert island list of the best five designs they’ve ever released. It’s a pretty safe bet that last year’s spectacular CNCPTS x New Balance 999 ‘Kennedy’ will be on the list with its New England yachting inspiration hitting close to home; which others do you think he’ll name? Click through to see a video rundown and let us know which is your favorite New Balance of all-time.

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DJ Mars x New Balance 574 ‘Low End Theory’ Customs

September 30th, 2011 by | 3 comments

dj mars x new balance 574 tribe DJ Mars x New Balance 574 Low End Theory Customs

What DJ Clark Kent is to Nike Sportswear, DJ Mars is becoming for New Balance.  The Atlanta-based musician is a noted NB enthusiast who’s risen in the ranks to be come one of the brand’s key influencers, working on a variety of projects to bring attention to the brand’s rich legacy of Made in USA and UK designs.  And with DJ Mars the head man behind the HistoryOfMixtapes website and upcoming book, it’s fitting that his newest New Balance Custom US574 pays homage to one of the finest albums in hip-hop history.  The DJ Mars x NB 574 ‘Low End Theory’ takes its name from A Tribe Called Quest’s seminal 1991 release; how do they compare to the apparently still-growing array of Tribe-inspired sneakers?  Click through to see more of this lush green suede getup and let us know which colors you’d apply to a Custom New Balance 574.

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Raekwon x DJ Mars x New Balance ‘History of Mixtapes’

September 27th, 2011 by | 1 comment

raekwon dj mars new balance 1 Raekwon x DJ Mars x New Balance History of Mixtapes

“We took pride in the sneaker game because we grew up under the OGs that . . . put us on to what was fresh.”

Few things can match New Balance’s identity of pure ‘classic’ style, but this latest odd coupling makes total sense when you hear the first bars of Criminology and find yourself instantly transported back in time to 1995. Wu-Tang Clan OG Raekwon the Chef did some of his very best work on the ‘Purple Tape’ that guest starred self-proclaimed ‘Wally King’ Ghostface Killah, and two years after Cuban Linx Pt. 2, he’s linking up with New Balance and DJ Mars on a retrospective on the last two decades plus of sneakers and streetwear as part of Mars’ ‘History of Mixtapes’ project. NB is one of those brands that has endured Raekwon’s entire reign and you can see his thoughts on their timeless runners by clicking on the jump below to watch the full video.

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DJ Mars x New Balance Promo Video

May 30th, 2011 by | 5 comments

dj mars new balance promo DJ Mars x New Balance Promo Video

“Where will we run next?”

That’s where New Balance wants to direct your curiosity with this new video series starring Atlanta’s NB enthusiast extraordinaire, DJ Mars.  You might expect that he’d be up at 6am, but this first clip shows that it’s not from a night of partying, but rather, in preparation for another day of grinding out what looks to be a pretty sweet life.  Mars gets started by checking the net for the freshest new material, then it’s out for a run in the New Balance 992 with his dog, Max.  And judging by what goes down once he’s ready for action, that’s a solid morning routine, one which you can see documented in the first of a multi-part video series that follows after the jump.  Have a look and stick with Sneaker News for more on this DJ Mars x New Balance teamup.

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