Browsing the "Eric Avar" Tag

Q&A with Nike Kobe 9 Designer Eric Avar

December 5th, 2013 by | 6 comments

kobe 9 eric avar interview Q&A with Nike Kobe 9 Designer Eric Avar

Much of yesterday’s major news involved the launch of the Kobe 9 and the Kobe Prelude Pack, which featured guest appearances by Kobe Bryant, Nike CEO Mark Parker, and designer Eric Avar. It makes complete sense that such a gradual and graceful transformation from one phase to another was a reflection of one man’s direction, but it’s with Parker’s vision for the Nike brand and Kobe’s insightful suggestions that the Kobe signature line is the exemplar of architectural evolution. Many historians of the brand place Avar on the Tinker Hatfield tier – after all, Eric’s been behind some of Nike Basketball’s most influential, game-changing, and trend-setting designs in the brand’s history. During a Q&A session with select media, the proud architect of the Nike Kobe signature line answered a few questions about the Kobe 9 Elite – all of which we’ve detailed for you below.

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Where Design Meets Art: The Nike Kobe 9 – Media Event Recap

December 4th, 2013 by | 18 comments

nike kobe 9 event recap summary Where Design Meets Art: The Nike Kobe 9   Media Event Recap

The most general schools of thought would suggest that a player at age thirty-five, one who just half a year ago suffered a season-ending injury, would be thinking of retirement. After all, Kobe has enough accolades for two, maybe three Hall of Famers of the American-born sport, but nothing is ever really enough for an athlete with such an intense (maybe excessive) competitive spirit. It goes without saying that Kobe is indeed a remarkable athlete – one that is yet to close the book that has been scripted so marvelously for nearly two decades. He just signed a two year extension with the Los Angeles Lakers, and as he nears 100% health, he’ll be ready to suit up in the chase for a sixth Championship ring in a brand new sneaker called the Nike Kobe 9.

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Nike Kobe 8 – Officially Unveiled

November 29th, 2012 by | 43 comments

nike kobe 8 python Nike Kobe 8   Officially Unveiled

Over the last eight years, Kobe Bryant has grown to create an unbreakable legacy with Nike, pushing the limits of design, innovation, and style. Starting from the Air Zoom Kobe 1 in 2006 to the Kobe 8, the evolutionary process of the Kobe has been quite clear – lighter, faster, more versatile – and the Nike Kobe 8 System continues that concept, continuing the structure widely praised low-cut construction while infusing some fresh technology – namely the full-length LunarLon outsole and the all-new Engineered Mesh. Engineered Mesh provides 360-degree breathability while allowing the shoe to bend freely and naturally with the foot, while the LunarLon cushioning with the one-millimeter thick outsole keeps Kobe low to the ground for the ultimate in court-feel and maneuverability.

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20 Years Of Nike Basketball Design: Zoom Kobe IV (2008)

August 9th, 2012 by | 3 comments

nike zoom kobe iv 2008 3 20 Years Of Nike Basketball Design: Zoom Kobe IV (2008)

Upon seeing yesterday’s look back at the original Hyperdunk’s role in the past twenty years of Nike Basketball innovation, one Sneaker News reader predicted that the next model we’d see would be its peer in the performance roundball arena, the Zoom Hyperfuse.  It’s a reasonable guess given the chronology, but also overlooks a model that, while using some of the same technologies that debuted on the Hyperdunk, has been arguably even more potent in its influence.  The Nike Zoom Kobe IV is the result of designer Eric Avar (the man behind more of these ’20 Years…’ styles than any other) realizing Kobe Bryant’s desire for “the lowest, lightest weight basketball shoe [they] can make.”  The Zoom Kobe 4 set its sights on soccer for a new generation of lowcut basketball sneakers, released in a huge range of colorways that’s since become the norm, was the first Nike Basketball signature with NIKEiD custom options from day one and marked the Black Mamba’s first Shaq-less championship.  Click through to read more about the Kobe line’s defining formula, let us know your opinion on its place in history as well as lowtop b-ball shoes in general, and stick with Sneaker News as we inch toward the finish line on this Swoosh roundball retrospective.

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20 Years Of Nike Basketball Design: Air Hyperdunk (2008)

August 8th, 2012 by | 4 comments

nike zoom hyperdunk 2008 16 570x407 20 Years Of Nike Basketball Design: Air Hyperdunk (2008)

Team USA will face Australia in its first tournament game of the London Olympics in just a short time, the same team they trounced in the 2008 quarterfinal round by thirty-one points.  This squad often being called simply the ‘New Dream Team’ redeemed USA Basketball four years ago, their renewed commitment echoed by Nike Basketball’s revelation of a game-changing performance machine that’s still the standard to which modern basketball sneakers are compared.  The Nike Hyperdunk is yet another example of Eric Avar leading an innovative new project to fruition, its use of Flywire and LunarLite technologies so futuristic, it was only natural to include a Nike Mag-like heel counter (and that legendary ‘Marty McFly’ debut edition).  Click through to see sketches that represent the epicenter of a shift from which we’re still feeling the aftershocks and stick with Sneaker News as we approach the right-end of the timeline on this Swoosh roundball retrospective.

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20 Years Of Nike Basketball Design: Air Zoom Huarache 2K4 (2004)

August 6th, 2012 by | 3 comments

nike huarache 2k4 2004 14 20 Years Of Nike Basketball Design: Air Zoom Huarache 2K4 (2004)

Nike Basketball’s trip back through the past twenty years sees its first ‘retro’ entry today, as a dozen years after the list kicked off with Tinker Hatfield and Eric Avar’s Air Flight Huarache, the latter applied the functional versatility of its timeless design to a new project that defied classification into the Force, Flight or Uptempo schools.  The Nike Air Zoom Huarache 2K4 was part of Avar’s quest to return to a more ‘grounded’ product after nearly a decade of creating the most memorable and expressive designs the sneaker world had ever seen.  It simultaneously served as a transition into the Kobe Bryant signature era, celebrated college hoops with the March debut and offered NIKEiD options right out of the gate, and to this day maintains a reputation as one of if not the single most comfortable roundball designs of the new millennium.  Check out a huge array of Air Zoom Huarache 2K4 sketches after the jump and stick with Sneaker News for the next milestone.

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20 Years Of Nike Basketball Design: Zoom Ultraflight (2003)

August 5th, 2012 by | 4 comments

nike zoom ultraflight 2003 0 20 Years Of Nike Basketball Design: Zoom Ultraflight (2003)

Building off the successful Zoom platform of 2001′s Hyperflight, Aaron Cooper and Eric Avar set out to re-create the Hyperflight’s performance while incorporating an aesthetic element of “half tradition, half amazing”. Thus came the Nike Zoom Ultraflight in 2003, which seamlessly combined the luxurious feel of premium leather with a tech-driven translucent shell that exposed all the inner workings of the shoe – an idea form when Cooper and Avar visited a sporting goods store in New York City. This created the task of building a styish inner bootie now that the inner elements were completely exposed, and the finish product, of course, was another game-changer in Nike Basketball history. More of 2003′s Nike Zoom Ultraflight below, so take a look and read up on all of Nike Basketball: 1992-2012 if you need to catch up.

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