September 1st, 2012 by Aaron Hope
‘Stupidly Light’ didn’t turn out to be such a good name after all, so adidas Basketball turned back to the ‘Crazy’ nomenclature that more readily conveys how insanely light and breathable their new generation really is. The new adidas Crazy Shadow implies we’re dealing with a weightless and unstoppable force, and this Eric Gordon player exclusive makeup goes even further into the ether with his nickname ‘The Silencer’ emblazoned upon its footbeds. This moniker and its placement also echo the subtle ‘EG’ script tessellated across the upper, the kind of details that mark this shoe inside and out, and demand a closer look at the photos below. Let us know how they compare to the Crazy Light 2 and Derrick Rose’s upcoming Third-Striped sigs and grab yours today on eBay.
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December 21st, 2011 by Aaron Hope
“You got everybody in here ‘Oh my gosh’-in’!”
Big Sean appropriated Rick James via MC Hammer for an entirely different purpose, but that doesn’t mean some of his lyrics aren’t indeed spot-on in describing adidas Basketball’s troupe of all-star dunkers. Three Stripes ballers Dwight Howard, Eric Gordon and Jrue Holiday were on hand for the shooting of the adidas x Foot Locker ‘The Difference’ commercial a short while back, and the cameras kept rolling after the action was wrapped because these guys decided to put on another show. With the help of an unnamed young 1 with a handle like ‘The Professor’, all kinds of oops, reverse jams and 360-did-you-see-thats are being served up fresh, and you can see the entire highlight reel after the jump below.
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November 22nd, 2011 by Aaron Hope
“9.8 ounces is nothing. 9.8 ounces is everything.”
When you’ve got the lightest basketball shoe in the world, it’s okay to brag. adidas Basketball has designed the adidas adiZero Crazy Light so that it’s so slight you can barely feel them yet their distinctive Three Striped ankle collar ensures you can recognize them from afar. It’s these kinds of edges you’ll see emphasized in the new ‘The Difference’ video from Foot Locker and adidas, a clip starring Dwight Howard and young ballers Eric Gordon and Jrue Holiday plus the Rick James via MC Hammer-sampling music of Big Sean. Click through to watch the short and let us know if your team rocks the Crazy Light. Look out for the ‘Blackout’ edition of the adiZero Crazy Light hitting Foot Locker retailers this Friday.
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