Browsing the "Jason Petrie" Tag

The 10 Best Nike Designers Right Now by Sole Collector

May 21st, 2014 by | 1 comment

sole collector 10 best nike footwear designres The 10 Best Nike Designers Right Now by Sole Collector

The folks at Sole Collector just compiled a list of names they believe to be the ten best sneaker designers at Nike, and while the mentioned individuals are the usual suspects, its their unique order that’s the takeaway here. You’ll see the elder statesmen of the brand like Tinker and Eric Avar, but the top-five is actually top-heavy with fellas like Jason Petrie, Mark Miner, and their #1 pick, Nathan Van Hook. Do you agree with their selections? Peep the entire feature at Sole Collector and let us know who you think is the current #1 designer at Nike right now.

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We Were All Witnesses: Why The “South Beach” Is The Greatest Nike LeBron in History

April 9th, 2014 by | 58 comments

lebron 8 south beach significance 6 We Were All Witnesses: Why The South Beach Is The Greatest Nike LeBron in History

After a couple of weeks of voting, the results are in for the Sneaker News March Madness Nike LeBron Tournament. LeBron’s signature line taking its place in our annual tourney is a sign of his progression and how his signature line has ascended to the premier spot in basketball performance. This year’s bracket followed the original ultimate grail competition, two years focusing on different Air Jordan eras and last year’s Foamposite lineup. The fact that any man other than Michael could fill four regions by himself is further evidence of the King’s status.

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Nike LeBrons: Five Years into the Petrie Era

August 26th, 2013 by | 20 comments

sn select petrie lebrons cover 001 Nike LeBrons: Five Years into the Petrie Era

When Nike signed LeBron James to an unprecedented seven year $90 million dollar shoe deal right out of high school, it was still unknown if the young phenom would live up to his off the charts potential on the NBA hardwood. It didn’t take very long at all to see that LeBron was the real deal and not only a rare talent, but a new breed of bigger, stronger, faster NBA star, the likes of which the league had never seen before.

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Complex’s 25 Most Powerful People in Sneakers

May 1st, 2013 by | 2 comments

complex 25 most powerful people sneakers Complexs 25 Most Powerful People in Sneakers

The sneaker industry in the 20th Century has created legends out of some individuals who originally operated behind the scenes who are now enjoying a bit of a celebrity status. Guys like Michael Jordan, Tinker Hatfield, and Foot Locker Inc. CEO Ken Hicks have all made major moves in making the sneaker game a global affair, but there are some newer names to this exclusive group that deserve the props for their influence; designers like Jason Petrie and Robbie Fuller as well as brand directors like Jon Wexler of adidas and Todd Krinsky have all played major roles in driving the success of this culture, so check out some of the notable names of the bunch picked out below and see the list of the 25 Most Powerful People in Sneakers in its entirety on Complex.

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Jason Petrie & Leo Chang Discuss Nike Elite Series Aesthetics & Colorways

April 26th, 2012 by | 19 comments

jason petrie and leo chang discuss the nike basketball elite series 4 Jason Petrie & Leo Chang Discuss Nike Elite Series Aesthetics & Colorways

Inside the Nike Basketball design studios, performance is everything. Every move and decision is made with maximum performance in mind, including the actual visual look of the shoes created within. The pursuit of ultimate functionality determines not only how a shoe performs and feels on your foot, but in many cases, it also dictates a lot of the aesthetic choices as well. Once the shoe has been fully developed and engineered to it’s full potential, it’s time for the color, graphics and materials team to further bring the products to life with a variety of color splashes and palettes to help to tell certain stories and give some additional identity to each colorway.

Yesterday, in part 1 of our Nike Basketball Elite Series interview with Nike Bball designers Jason Petrie and Leo Chang, we got the full lowdown on the technical updates made to each of the three models to upgrade from their original forms into this super premium postseason-inspired collection. Now we take a deeper look at why the Elite Series looks the way it does, from its shapes, lines and materials to the various color schemes and the stories behind them. Continue reading for all you wanted to know about the Nike Basketball Elite Series aesthetics and colorways, and be on the look out for the home and away versions of all three models hitting retailers this Saturday, April 28th.

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Jason Petrie & Leo Chang Break Down the Nike Basketball Elite Series

April 25th, 2012 by | 40 comments

jason petrie and leo chang discuss the nike basketball elite series 1 Jason Petrie & Leo Chang Break Down the Nike Basketball Elite Series

Many sneaker fanatics and aficionados never take into consideration the painstaking efforts that go into creating the shoes that they love. The design process can be a tedious one, especially when you consider all of the factors that can sometimes tie a designer’s hands. One of the largest stumbling blocks is the need to keep materials and costs manageable in order to ensure that the final product is affordable for consumers and profitable for the brand. While we’d all love to see our Nike’s loaded up with large Air Max bags, full-length Zoom units, carbon fiber, foam and all those other costly amenities, the bottom line is that these coveted luxuries can often drive pricepoints out of control, urging the need for more cost-effective material options in their place.

But what would happen if Nike completely unchained the leash and opened the premium floodgates in the name of the ultimate performance basketball footwear? The answer is the Nike Basketball Elite Series, a no holds barred assault on the conventional design process and the budgeting limitations that can so often hold it back. For Nike Basketball designers Jason Petrie and Leo Chang, the Elite Series project is like a dream come true. With pricepoint constraints thrown out the window, the gloves were finally off to go out and reach for the pinnacle of performance basketball footwear glory. That kind of freedom doesn’t come along very often for most footwear designers, and when it does, it’s accompanied by a responsibility to meet lofty expectations.

For Jason, Leo and the rest of the Nike BBall team, the solution was to go back to the beginning to analyze and evaluate every aspect of each existing model to determine each and every place where performance could be enhanced. Materials were added, removed, invented, tweaked and shaved down, making the shoes lighter and stronger, as well as more responsive and comfortable, all in the name of providing NBA athletes and the consumers who buy the shoes with the ultimate option for the rigorous post season push. Right down to the types of threads that are woven into the laces and the sticky grips that contour to your step on the footbed, every possible detail has been considered and tailored to maximize the overall function of the shoe. The price tags might seem a bit high when you see these hit stores this weekend, but you get what you pay for and the Nike Basketball Elite Series has just raised the bar for what performance luxury can mean to a sneaker.

Continue reading for part 1 of our interview with Jason Petrie and Leo Chang and check back tomorrow for the follow-up featuring everything you need to know about upcoming Elite Series colorways.

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Nike LeBron Samples On Display in Jason Petrie’s Office

March 22nd, 2012 by | 31 comments

nike lebron samples on jason petries window 1 Nike LeBron Samples On Display in Jason Petries Office

A sudden snowfall hit the Oregon area (a region that almost never gets any of the white goodness) and UofO students enjoyed the delayed midterm schedule while Nike designer Jason Petrie peered out at the ‘winter wonderland’ from the comfort of his office chair. While he tweeted his desire to be ‘boarding on Mt. Hood, we sneakerheads were caught agaze at the Nike LeBron samples lined up along the window sills of his office. A quick viewing and you’ll spot a ‘Miami Dolphins’ colorway of the Nike LeBron 8 V/2 Low, the LeBron VII Cleats on the far left, a trio of ‘Volt’-ed out LeBrons, and a blazing-hot orange/blue at the very top. Quite a sight to see, but we know Jason’s got a lot more to show off (hint, hint), so check out some close-up shots of these never-before-seen samples below and let us know what catches your eye the most!

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