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adidas Basketball #QuickAintFair: Behind The Scenes

Aaron Hope — Tue, 14 May 2013 20:15:25 +0000

A few weeks back, adidas Basketball released a new ad featuring three of their young stars with narration by A$AP Rocky and some nifty visuals. Today we see just how the adidas CrazyQuick ‘Quick Ain’t Fair’ spot came together, including a robot camera from the future and another look at that ridiculous John Wall 360 dunk. Click through to see the also ‘Goldie’-backed #QuickAintFair behind the scenes video and let us know which 2013 sneaker commercial has been most compelling so far.

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A$AP Rocky x adidas Basketball: #QuickAintFair

John K. — Fri, 26 Apr 2013 16:45:49 +0000

If you’re quicker than your opponents, it ain’t fair. And when you have three of the fastest guards in the NBA wearing the all-new adidas CrazyQuick on court, it creates an unfair imbalance on an offensive end – one that you can take advantage of in your game. With the help of A$AP Rocky, adidas Basketball is ready to unveil the adidas CrazyQuick as it is slated to release on May 1st in a slew of great colorways; check out this video with Damian Lillard, John Wall, and Jrue Holiday below and stay tuned for a release next week.

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What Do You Think?: The Next Signature Basketball Athlete

John K. — Fri, 29 Mar 2013 01:00:59 +0000

Take a look at the NBA players that have signature shoes today and it’s clear that being a signature athlete requires the perfect alignment of skill, charisma, sheer location of employment, and a few other things that make a human into a superstar. LeBron, Kobe, Melo, CP3, Wade, and D-Rose all play in major markets where the opportunity for extensive media coverage is all but guaranteed, with Kevin Durant being the one industry anomaly of being a highly successful signature athlete playing in a small-market city; this seems like a healthy list that should hold us down for a few years, but being content only means one thing – there is room for more.

The landscape of sneaker brands is unique in that some of these labels have become flexible with who they choose to represent their brands on that “face of the brand” tier. Take up-and-coming Under Armour for example; their lone signature athlete is Brandon Jennings, but with DeAndre Jordan playing in a huge market and his insane dunk placing some added spice to his shoes, the neophytic UA label has experienced some added exposure as the prime “indie” brand. While the responsbility that comes with being a signature athlete is something that can be compromised, Nike, Jordan Brand, adidas, Li-Ning, and Under Armour – the major brands in the basketball category – all have the room to fit in a new guy on the team.

But is it even time to welcome a new name to the sneaker industry? There’s no doubt that player names play a large part in shaping consumer tendencies, and with Kobe Bryant nearing retirement every passing year, LeBron well on his way to signature shoe history for Nike, KD well-ingrained in the Nike’s historical fibers, and D-Rose sitting prettily with a life-time contract, it’s a ripe-enough time for a fresh name to be thrown into the mix. Each brand across the board has a select group of athletes to represent their non-signature models, but is anyone ready to step up? We’ve narrowed down a list of the top candidates that may be worthy of sig-shoe distinction, so check out our list below and chime in with your opinions on this latest installment of What Do You Think?.

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adidas CrazyQuick – Official Images

Brendan Dunne — Thu, 07 Mar 2013 23:30:16 +0000

After the most extensive testing and research process they’ve ever put into a basketball sneaker, adidas is finally ready to unleash the adidas CrazyQuick to the world. The new technology focuses on redefining what it means for the athlete to be quick, whether that be on court, on the field, or on the track. The adidas CrazyQuick will blaze its trail in the basketball realm first, on the feet of one John Wall, and will later expand out to the football, running, and training categories. Stay with us after the jump for the official shots of this new technology (Which will hit retails on May1s), all the way from the earliest design sketches up to the final product, and check back with Sneaker News tomorrow for more content on the new adidas CrazyQuick line.

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adidas Signs John Wall

John K. — Wed, 09 Jan 2013 23:15:29 +0000

“Well, that escalated quickly.” – Ron Burgundy

Earlier today, it was reported by Sneaker News that John Wall, the original face of Reebok Zig Basketball shoes, was seen wearing the adidas Top Ten 2000 during a pre-game practice. Wall himself confirmed that this was no accident, as he just tweeted out his official newfound allegiance with adidas Basketball. Joining a star-studded roster of signature athletes like Derrick Rose and Dwight Howard as well as some up-and-coming guards like Ricky Rubio and Iman Shumpert, the addition of Wall, who is set to make his 2012-2013 NBA Season debut son, should definitely be a “plus” for adidas. Your thoughts on the unofficial NBA Dougie moving to the three stripes? Let us know if you think Wall’s move to adidas forces any shift of power and we’ll keep you updated on the adidas x John Wall front.

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John Wall Practices in adidas Top Ten 2000

John K. — Wed, 09 Jan 2013 18:15:07 +0000

Reebok’s first major comeback move didn’t involve the Questions or Swizz Beatz’ new position at the helm, but with the impressive signing of #1 Draft Pick John Wall. The guard for the Washington Wizards was quickly given his own signature line with Zig technology at its core, but a recent development has shed some light on perhaps the latest trace of movement in the sneaker company radar. John Wall was spotted today at Wizards practice wearing a pair of the adidas Top Ten 2000 and not one of his Reebok signature shoes; with a general disinterest in the Zig Basketball models and what some may call Wall’s failure to meet expectations as the “future” of the NBA point guard position, this likely signifies the end of Reebok’s partnership with John Wall and hints at a subsequent signing with adidas Basketball. Stay tuned to Sneaker News for more updates on this latest piece of sneaker company free agency news and let us know what you think about Wall’s history of Reebok signature shoes.

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Reebok Wall 3 – Available

John K. — Tue, 16 Oct 2012 18:30:08 +0000

With all this talk of signature athletes and footwear brands, let’s not forget to throw in John Wall in the mix, who now has three signature sneakers under his belt. Reebok make a major splash in the basketball market when it signed the former number-one overall selection of the 2009 NBA Draft, and since then, Wall has built up a nice start to his career with the upstart Wizards, which now features a nice young nucleus that Wall can help build. You can catch John Wall rocking his third Zig-cushioned model in the Reebok Wall 3, which is available in three colorways right now at Eastbay.

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