July 10th, 2012 by John Kim
Jordan Brand continues its heartfelt series documenting some amazing stories circling basketball and the contrasting ways of life around the globe. The first installment of the series was titled #RiseAbove Expectations, which told the inspirational story of Laylan, an Iraqi girl who hooped her way through the cultural norm that oppressed female participation in sports. The second chapter of #RiseAbove focuses on ‘Limits’, an all-amputee squad of ballers that have united from across the country to get their reps in with the basketball. Check out Jordan Brand #RiseAbove Limits below and stay tuned for the next installment of the #RiseAbove documentary series next week.
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July 3rd, 2012 by John Kim
At any given moment, at any location in the world, an uplifting story is told through sport. Jordan Brand explored four of these stories through its Jordan Brand #RiseAbove Documentaries, beginning with an inspirational story from Iraq and continuing in Dallas, Leishan Village, and Chicago. The first leg of the Jordan Brand #RiseAbove Documentaries begins in Iraq where a worthy spotlight is shone on Laylan, a 20-year-old Iraqi girl who fights against the pressure of her country’s traditional gender roles and rises to become a leader of her all-female basketball team, surpassing the expectations of being a “stay at home” girl. Continue on for a look at #RiseAbove Expectations and stay tuned to Sneaker News as we will keep you updated on the next segment of the Jordan Brand #RiseAbove Documentaries!
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