Browsing the "Jordan Brand #RiseAbove" Tag

Jordan Brand #RiseAbove: This Is Where It Starts

August 3rd, 2012 by | 2 comments

jordan this is where it starts Jordan Brand #RiseAbove: This Is Where It Starts

At what point in their lives did Michael Jordan, Dwyane Wade, Carmelo Anthony, and Chris Paul begin their quest for greatness? It didn’t happen randomly, nor were they handed stardom on a silver platter. It started at a young age and blossomed with commitment, hard work, and an unmatched work ethic that brought them from the local playgrounds to the world’s biggest stages. Jordan Brand presents its latest #RiseAbove installment with “This Is Where it Starts”, a fictional yet historically accurate story that follows two young talents from opposite ends of the world to their eventual clash; it’s the spirit of competition that urges them to improve every aspect of their game – an endless game of one-upsmanship that culminates in battle at a future Olympics showdown, so check out the full video below and let us know who you think wins the final battle at the end.

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Jordan Brand #RiseAbove Conditions

July 26th, 2012 by | 1 comment

jordan brand riseabove limitations Jordan Brand #RiseAbove Conditions

The next installment of the Jordan Brand #RiseAbove Documentaries moves to one of the roughest neighborhoods in Chicago where the desire for basketball remains high, but the opportunity to see action is very low. In Little Village, recreational park space is very limited, and many children don’t enjoy the outdoors due to safety concerns, but Robert Castaneda, Director of B-Ball On The Block, organizes a block-wide hotspot for basketball, where they close down the street and open up several basketball apparatuses for the youth to get their hoop on, going beyond the rough conditions of what the streets will allow. For a complete look at Jordan Brand’s feature on B-Ball On The Black in #RiseAbove Conditions, continue below for the video.

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Jordan Brand #RiseAbove Isolation

July 17th, 2012 by | 1 comment

jordan brand rise above isolation Jordan Brand #RiseAbove Isolation

The Jordan Brand #RiseAbove Documentaries continues with #RiseAbove Isolation, focusing on a story of a Chinese tour-guide who fortuitously stumbled upon a remote village in the middle of the mountains during one of his hikes. A surprising discovery of a basketball hoop in this poor village led him to explore the villager’s passion for the game, but an unfortunate injury during a game of pick-up ball forced him on the sidelines. It was then that the village healers took care of him and nursed him back to health, so the tour-guide repaid the village with a brand new basketball court by providing the materials, and the villagers chipped in to refurbish the dilapidated court. Three years later, the villagers continue to play basketball on a daily basis while keeping the game at the center of many of the village’s celebrations, proving that the game of basketball isn’t confined to a gym or a metropolitan city. Check out the Jordan Brand #RiseAbove Isolation video below and head to the official site to get full details on how you can join in the #RiseAbove campaign.

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