March 9th, 2011 by Aaron Hope
French brand Le Coq Sportif is best known for their racquet sport shoes and apparel and the inevitable sportswear spinoffs, but one of the most unconventional players in the NBA gives the rooster brand a chance to show up in one of the most unlikely places. Then again, when you consider that Joakim Noah’s father Yannick won the 1983 French Open in his home country, it was only natural to see Jo honor his roots. Somewhat ironic then, that the latest Le Coq Sportif Joakim Noah Pro Model 2.0 appears in commemoration of St. Patrick’s Day, but that’s not to say the effort is laughable. The kelly-to-grass green gradient that follows the silhouette is among the more aesthetically pleasing shamrock-inspired looks we’ve seen this year, though we can’t help but wonder if subtler branding would have made ‘em even better. Click through to get a better look and let us know how these compare to the major brands we’re more accustomed to seeing on the hardwood here in the States.
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February 22nd, 2011 by Aaron Hope
Nike celebrates Black History Month with special sneaker releases every February, most of which are connected to the game of basketball. The Swoosh outfits more NBA ballers than any other company, but here’s a tribute befitting a brand who has but one. Le Coq Sportif provides kicks for Chicago Bulls big man Joakim Noah, but with a base in racquet sports (Noah’s father was a pro tennis player), the company gets back to its core with this hanon x Le Coq Sportif Arthur Ashe Premium. This collaboration with Scotland’s best sneaker spot celebrates a tennis legend for whom the USTA’s main stadium in Flushing is named. Their unassuming design seems right for a guy whose soft spoken demeanor belied his ruthless precision on-court, and we’re happy to learn that proceeds from the sales will go to benefit the Arthur Ashe Foundation. A mere 100 pairs will be issued and available for purchase on Saturday, Feburary 26th, so click through to get a better look and let us know if you plan to grab these.
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