January 17th, 2012 by Aaron Hope
“On 1.19.12 Nike will launch a revolutionary product designed for all kinds of playmakers.”
Just after the turn of the year, Nike posed the question, “How will you #makeitcount in 2012?” The Swoosh’s new Twitter account means we can expect all kinds of new developments on the world’s favorite microblogging platform, and now we’re standing on the precipice of what this campaign means with a big announcement coming up later this week. On January 19th, we can look forward to something innovative, and if it weren’t for this video featuring a huge variety of athletes, the ‘+’ insignia might have you thinking this will be a Nike Running annoucement. But with everyone from skateboarders to Kevin Durant spliced into the teaser video you’ll see after the jump, it’s truly a mystery what’s in store. Click through to see the clip and stick with Sneaker News for Thursday’s big story.
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January 2nd, 2012 by Aaron Kr.
By now, it’s hardly news that Nike has some big things in store for the new year. In addition to the recent activation of Nike’s official Twitter and Instagram accounts, they are also launching a new inspirational campaign dubbed, Make It Count, asking you what you will do to make 2012 a legendary year. In addition to some tweets from notable athletes, Nike has also launched some teaser vids, one with an intriguing “save the date” message letting us know that something major will be going down on January 19th. No word yet on if the announcement will be sneaker-related, but in the meantime, stay tuned to @NIKE for a number of upcoming #MAKEITCOUNT videos and Instagram pics by guest photographer, 13th Witness. Check out more info and teaser vids after the jump and let us know – How will you make it count in 2012?
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