Browsing the "Mark Parker" Tag

Complex’s 25 Most Influential People in Sneakers Right Now

February 3rd, 2014 by | 7 comments

most influential people in sneakers Complexs 25 Most Influential People in Sneakers Right Now

Who are the most significant movers and shakers in the sneaker industry? Who are the real deal gatekeepers and taste makers? Complex has again tried to capture the lot of them with their latest-the 25 Most Influential People in Sneakers Right Now. Topping the list is Kanye West-an entry now doubt made in anticipation of whatever moves he is about to make with adidas. Also interesting is the fact that they put Mark Parker right behind him as Parker was the man most often mentioned in Kanye’s anti-Nike rants. Continue reading for some more selections and then see the full piece (Featuring our own Yu-Ming Wu) at Complex now.

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Where Design Meets Art: The Nike Kobe 9 – Media Event Recap

December 4th, 2013 by | 18 comments

nike kobe 9 event recap summary Where Design Meets Art: The Nike Kobe 9   Media Event Recap

The most general schools of thought would suggest that a player at age thirty-five, one who just half a year ago suffered a season-ending injury, would be thinking of retirement. After all, Kobe has enough accolades for two, maybe three Hall of Famers of the American-born sport, but nothing is ever really enough for an athlete with such an intense (maybe excessive) competitive spirit. It goes without saying that Kobe is indeed a remarkable athlete – one that is yet to close the book that has been scripted so marvelously for nearly two decades. He just signed a two year extension with the Los Angeles Lakers, and as he nears 100% health, he’ll be ready to suit up in the chase for a sixth Championship ring in a brand new sneaker called the Nike Kobe 9.

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Business of Fashion Profiles Nike HTM

November 20th, 2013 by | 2 comments

nike htm mark tinker 1 Business of Fashion Profiles Nike HTM

For the unfamiliar: HTM isn’t just a generic name for a special edition shoe, nor is it an abbreviation randomly associated with Flyknit releases. HTM stands for Hiroshi, Tinker, and Mark-a design collective at Nike that’s long been the source of some of their most interesting projects. Giving a rare, behind the scenes look at that legendary team up is this new piece from Business of Fashion, which heads out to the Nike campus in Beaverton, OR to talk with the T and the M of the trio. Continue reading to see some scenes from the meetup and then get the full Nike HTM piece at Business of Fashion.

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The Wall Street Journal Details Nike CEO Mark Parker’s Daily Routine

November 15th, 2013 by | 3 comments

nike ceo mark parker daily routine 1 The Wall Street Journal Details Nike CEO Mark Parkers Daily Routine

Mark Parker is one of the most powerful executives in the world.  He has been at the helm of Nike’s continued expansion to the tune of a 60% increase since he became CEO in 2006.  It goes without saying that Parker’s days are filled with productivity, and if you ever wanted to know just what that entails, the Wall Street Journal has just run a very interesting piece following the man to and from work.  Parker rises at 5am, exercises each day and makes it to the Beaverton campus just after 8.  From there, it’s morning meetings, photos with visitors, inspecting samples, observing elite athletes in the research lab, working with Tinker Hatfield on a new round of HTM collabs, more photo ops and finally leaving for home at 7pm.  It takes tremendous dedication to lead a brand known for performing at the highest level, and you can see more of Nike CEO Mark Parker’s daily life after the jump below.

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Designed to Move: Nike & Michelle Obama

February 28th, 2013 by | No comments

nike michelle obama designed to move Designed to Move: Nike & Michelle Obama

Nike is teaming up with First Lady Michelle Obama in an effort to help the kids of America get involved in physical activity once again at school. Mrs. Obama will get together with Nike CEO Mark Parker and superstar athletes including Serena Williams, Allyson Felix, Bo Jackson, Sarah Reinertsen, Colin Kaepernick, Ashton Eaton, Gabby Douglas, and Paul Rodriguez for a major announcement regarding the new Nike-backed initiative today at 12 noon EST out in Chicago. Check out the accompanying video right after the jump that introduces the Michelle Obama/Nike plan and watch for the big reveal to go down today.

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Nike+ Introduces Revolutionary New Basketball & Training Technology

February 22nd, 2012 by | 25 comments

nike plus lebron Nike+ Introduces Revolutionary New Basketball & Training Technology

2012 is about making it “count”, getting your rear into gear and itemizing every single movement of your body into athletic motion and putting it toward the greater goal of improving your overall self. The Nike+ program began by integrating a data-recording system for running, counting steps and heart rates for the serious runner, but for the serious basketball player, Nike+ now introduces a new technology to zero in on performance and movements specific to the sport by monitoring not only speed, but also vertical elevation and overall intensity of a workout through integrated technology at various data-gathering centers on the sole. Nike+ Training introduces a hardcore workout for the athlete with purpose; with specific programs consisting of a series of short, sharp workouts designed for maximum fitness, speed and strength, each modeled workout is demonstrated on-screen to provide guidance and motivation – like a futuristic virtual personal trainer. The results from each day’s workout are then delivered right to your phone where you can keep track of your progress and even share and compare your data with friends and others via social media.

Nike+ Training will be introduced by Mark Parker with some of the world’s premier athletes who have succeeded at the highest levels of their sports like all-world boxer Manny Pacquiao, Superbowl Champion Victor Cruz, and world-class sprinter Allyson Felix. The new Nike+ technology was summed up best by LeBron James, who will wear the shoe this summer in the Olympic Games: “Giving every player access to this level of information will have a huge impact on the way players train and play the game.” There’s nothing like a little motivation through self-improvement to take your game to the next level, so being able to gauge your daily output in tangible numbers provides a revolutionary innovation in the world of sports training that’s sure to pay dividends for those who take advantage. The new Nike+ technology will be featured in the entire Nike LunarLon+ Collection, which includes the Nike Hyperdunk+, the Lunar Hyper Workout+ and Lunar TR1+, all of which will release on June 29th. Stay tuned for an event recap of the unveiling of the new Nike+ technology and let us know your thoughts on this new state-of-the-art advancement!

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NIKEFUEL – NYC Launch Event

January 19th, 2012 by | 17 comments

nike fuelband launch event NIKEFUEL   NYC Launch Event

Earlier today Sneaker News introduced to you the Nike+ FuelBand – a state-of-the-art all-purpose athletic information command center placed conveniently around the athlete’s wrist. Early this morning, Nike hosted an all-stops event at Highline Studios in Manhattan, NY to introduce the Nike+ FuelBand to select media from around the globe, and Sneaker News was invited along to witness the unveiling of this revolutionary exercise tool. Hosted by Late Night host Jimmy Fallon with music provided by ?uestlove of The Roots, the Nike+ FuelBand was introduced by Nike execs Mark Parker and Trevor Edwards and featured Nike’s top athletes in a wide array of sports such as Kevin Durant, Lance Armstrong, and Carmalita Edwards to demonstrate the versatility of the FuelBand’s reach. Later, a special demonstration was held to give the select media attendees a first-hand experience and tutorial of the Nike+ FuelBand and its integration specs. Continue reading for a look at the launch of the Nike+ FuelBand executed in grand Nike fashion and be sure to get your own Nike+ FuelBand later today when it goes on sale at Nikestore for $149.

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