February 28th, 2013 by Brendan Dunne
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Nike is teaming up with First Lady Michelle Obama in an effort to help the kids of America get involved in physical activity once again at school. Mrs. Obama will get together with Nike CEO Mark Parker and superstar athletes including Serena Williams, Allyson Felix, Bo Jackson, Sarah Reinertsen, Colin Kaepernick, Ashton Eaton, Gabby Douglas, and Paul Rodriguez for a major announcement regarding the new Nike-backed initiative today at 12 noon EST out in Chicago. Check out the accompanying video right after the jump that introduces the Michelle Obama/Nike plan and watch for the big reveal to go down today.
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February 22nd, 2012 by John K.
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2012 is about making it “count”, getting your rear into gear and itemizing every single movement of your body into athletic motion and putting it toward the greater goal of improving your overall self. The Nike+ program began by integrating a data-recording system for running, counting steps and heart rates for the serious runner, but for the serious basketball player, Nike+ now introduces a new technology to zero in on performance and movements specific to the sport by monitoring not only speed, but also vertical elevation and overall intensity of a workout through integrated technology at various data-gathering centers on the sole. Nike+ Training introduces a hardcore workout for the athlete with purpose; with specific programs consisting of a series of short, sharp workouts designed for maximum fitness, speed and strength, each modeled workout is demonstrated on-screen to provide guidance and motivation – like a futuristic virtual personal trainer. The results from each day’s workout are then delivered right to your phone where you can keep track of your progress and even share and compare your data with friends and others via social media.
Nike+ Training will be introduced by Mark Parker with some of the world’s premier athletes who have succeeded at the highest levels of their sports like all-world boxer Manny Pacquiao, Superbowl Champion Victor Cruz, and world-class sprinter Allyson Felix. The new Nike+ technology was summed up best by LeBron James, who will wear the shoe this summer in the Olympic Games: “Giving every player access to this level of information will have a huge impact on the way players train and play the game.” There’s nothing like a little motivation through self-improvement to take your game to the next level, so being able to gauge your daily output in tangible numbers provides a revolutionary innovation in the world of sports training that’s sure to pay dividends for those who take advantage. The new Nike+ technology will be featured in the entire Nike LunarLon+ Collection, which includes the Nike Hyperdunk+, the Lunar Hyper Workout+ and Lunar TR1+, all of which will release on June 29th. Stay tuned for an event recap of the unveiling of the new Nike+ technology and let us know your thoughts on this new state-of-the-art advancement!
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January 19th, 2012 by John K.
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Earlier today Sneaker News introduced to you the Nike+ FuelBand – a state-of-the-art all-purpose athletic information command center placed conveniently around the athlete’s wrist. Early this morning, Nike hosted an all-stops event at Highline Studios in Manhattan, NY to introduce the Nike+ FuelBand to select media from around the globe, and Sneaker News was invited along to witness the unveiling of this revolutionary exercise tool. Hosted by Late Night host Jimmy Fallon with music provided by ?uestlove of The Roots, the Nike+ FuelBand was introduced by Nike execs Mark Parker and Trevor Edwards and featured Nike’s top athletes in a wide array of sports such as Kevin Durant, Lance Armstrong, and Carmalita Edwards to demonstrate the versatility of the FuelBand’s reach. Later, a special demonstration was held to give the select media attendees a first-hand experience and tutorial of the Nike+ FuelBand and its integration specs. Continue reading for a look at the launch of the Nike+ FuelBand executed in grand Nike fashion and be sure to get your own Nike+ FuelBand later today when it goes on sale at Nikestore for $149.
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