July 25th, 2012 by Aaron Hope
Nike Basketball continues its march toward the London Olympics and the Dream Team 20th anniversary with another look at a classic design that changed the game. That the Nike Air Raid is the third such entrant from 1992 is an indication of how prolific the Swoosh and particularly designer Tinker Hatfield were that year. And just like Hatfield’s Air Flight Huarache became associated with the Michigan Wolverines, his work with longtime associate Mark Smith on the Air Raid’s X-strapped streetball sensibility came about at a time when multiple cultural movements converged to create a perfect storm. Click through to see the TM of HTM’s sketches, how the Air Raid was built from the ground up to add durability without sacrificing comfort and let us know where this iconic streetball sneaker ranks on your list of the all-time great Nike Basketball styles.
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November 8th, 2011 by John Kim
When a country with a population surpassing 1.3 billion heads comes together to celebrate one entity, what can stop it? There are a few ongoing urban myths noting the sheer magnitude of the country’s population, one so massive that if everyone jumped up and down at the same time, it would cause an immense earthquake, or if all the toilets in China were flushed at once, tidal waves would engulf the entire globe. Both are likely to be untrue, but what is true about China is its love for the game of basketball and the American-born superstars of the sport. The Chinese have also embraced the American-born brand of Nike with open arms, and it’s gestures like this book, titled ‘Beyond The Court’ (published by iSIZE Media with the help of Nike) that reflects the Eastern passion for Nike Basketball and its legacy. Although the text is in a Chinese dialect and the book is likely to be available only in China, ‘Beyond The Court’ is a certain must-have for any book collector of Nike Basketball fanatic – consider it an updated, foreign version of Sole Provider. We’ve got some pages for you to look at below, so take a gander and let us know what you think.
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October 5th, 2011 by John Kim
“This brand stands for ‘Flight’. Quick, Air, and Explosive are three expressions of flight.”
In conjunction with the unveiling the Jordan Fly Wade 2, Jordan Melo M8, and Jordan CP3.V, Jordan Brand athletes Dwyane Wade, Carmelo Anthony, and Chris Paul as well as JB Designers Tom Luedecke, Andre Doxey, Justin Taylor, and Mark Smith discussed the design inspiration and concept behind each of the three new signature shoes. You’ll quickly understand that in addition to creating aesthetically advanced sneakers, Jordan Brand focuses heavily on the performance attributes to each sneaker. Dwyane Wade relies on ‘Air’ for flight, which is why the lightweight Lunar and Hyperfuse technology is the focal point of the Fly Wade 2. CP3′s game hinges on ‘Quick’, which is emphasized by Podulon, the dual-foam underfoot technology. Carmelo is fueled by ‘Explosive’, which is directly powered by the forefoot Zoom, heel Max Air package. Continue reading for the full video to get an in-depth feel of ‘The Inspiration’ behind the new Jordan Brand signature models.
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December 31st, 2007 by X
As a part of Nike’s 1Vote campaign, Philadelphia has voted the Nike Air Force 1 by Mark Smith to make a comeback in the Summer months of 2008. There is no word on when these will be released in 2008 but you can expect them to be limited to select accounts in Philly, most likely where the voting took place, Sneaker Villa.
Voting will begin in New York January 2, 2008.
If you missed out on the news, Baltimore was the first city to host the 1Vote campaign and it was decided that the Ueno will make a return.
Visit NikeAirForce1.com’s 1Vote for more info
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