Browsing the "Michael J. Fox" Tag

Nike Mag 2011 Launch – Day 1 Recap

September 9th, 2011 by | 14 comments

nike mag 2011 launch day 1 recap Nike Mag 2011 Launch   Day 1 Recap

The phrase “timing is key” seems to be amiss with the whole Nike Mag 2011 release. Back To The Future II took place in 1985, but was released in the year 1989, and they traveled through time to the year 2015, but the Nike Mag in 2011. Before you confuse yourself with all that math, don’t worry, because Tinker Hatfield suggested that a self-lacing version, like the one seen in BTTF 2, will be available in 2015. 1,500 pairs of the Nike Mag 2011 have been produced and 150 pairs went up for sale just last night, and we kept a keen eye on one particular pair that shot up beyond $75,000 in auction just hours after the opening bid was made. Tinie Tempah also won a live auction for a pair of the Mags, shelling out $37,500 for charity. This release just didn’t bring out all the hardcore sneakerheads, but as Michael J. Fox stated in his interview with David Letterman, it was the combination of three different populations – sneakerheads, Back To The Future fanatics, and philanthropists in the Parkinson’s community.

An initial unveiling at 21 Mercer in SoHo, NY and a media unveiling out in Los Angeles was the first look at the Nike Mag 2011 by the public, deeming this release as Nike’s best kept secrets in recent memory. Nike also put together a hilarious ‘lost’ episode of the Back To The Future saga, in which Doc Brown travels to the year 2011 and runs into Kevin Durant (doing his best Marty McFly impression) at a Nike retail store in Lone Pine Mall. As we mentioned before, 1,500 pairs will be released, with all proceeds going to charity, and Google has announced its intention to match every single dollar from the auctions up to $50 million. The Nike Mag 2011 release has proven to be Nike’s most successful charitable cause ever, unifying three distinct groups in the Nike and Parkinson’s Disease Community, and will stand as a milestone event in Nike’s lifelong history. For more information on Michael J. Fox’s charity, visit, and to place your bid on a pair of the Nike Mags, go to

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Michael J. Fox Talks Nike Mag On David Letterman

September 9th, 2011 by | 24 comments

michael j fox nike mag late 02 Michael J. Fox Talks Nike Mag On David Letterman

Last night was the official start to the Nike Mag 2011 Limited Edition auctions on eBay, and in just a few short hours, each of the 150 pairs released for bidding quickly rose up to tens of thousands of dollars. That much was understood by Michael J. Fox, who made the televised debut of the Nike Mag 2011. Michael’s exact words:

“It’s kinda cool because it brings together three populations of people with major joneses; the sneakerheads, who love sneakers, the Back To The Future guys, who, believe me, are out of their minds – and in a good way, thank God for them, and also the people in the Parkinson’s community that have an interest in research.”

Another great piece of information that Michael disclosed was that the all of the auctions proceeds would be matched up to $50 million by Google, essentially doubling the projected millions that would be amassed by the Nike Mag 2011 auctions. For more information, check out, and if you want to bid on a pair, head to

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Nike Air Mag Release Info

September 8th, 2011 by | 33 comments

nike air mag 07 Nike Air Mag Release Info

After reporting news of a mysterious yet rather obvious YouTube video last night, Sneaker News provided some new information regarding a special appearance by Michael J. Fox on the Letterman Show and also took a look back at the technology used on the Air Mag’s self-lacing system. Functional or not, the Nike Air Mag is undoubtedly the must-have of must-haves of the year and perhaps of the last decade, and to get your hands on one of the 1,500 pairs of the Nike Air Mag, you won’t have to stand in line or use lightning quick online-shopping skills. All it takes is patience and the willingness to outbid your fellow sneakerhead, because the Nike Air Mag will be available on eBay 150 pairs a day for 10 days, will all proceeds going to Michael J. Fox’s charity. The auctions will begin tonight and end on September 18th at Thanks to SpainKicks for the info and be sure to stick with Sneaker News for more. And don’t forget to tune in to Letterman tonight when Marty McFly himself makes his long-awaited appearance!

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