February 28th, 2013 by Brendan Dunne
Nike is teaming up with First Lady Michelle Obama in an effort to help the kids of America get involved in physical activity once again at school. Mrs. Obama will get together with Nike CEO Mark Parker and superstar athletes including Serena Williams, Allyson Felix, Bo Jackson, Sarah Reinertsen, Colin Kaepernick, Ashton Eaton, Gabby Douglas, and Paul Rodriguez for a major announcement regarding the new Nike-backed initiative today at 12 noon EST out in Chicago. Check out the accompanying video right after the jump that introduces the Michelle Obama/Nike plan and watch for the big reveal to go down today.
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February 2nd, 2012 by Brendan Dunne
We already know that President Obama is on board with the Jumpman, but does the First Lady rock heat as well? Apparently more prone to lifestyle sneakers, Michelle Obama was recently spotted on-air with Ellen Degeneres rocking the CLOT x Converse Chuck Taylor ‘Handshake’. The Converse Chuck Taylor is obviously a very popular sneaker, so normally this wouldn’t be notable, but the fact that she showed up on the set with a collabo pair from one of Asia’s biggest footwear forces certainly hints at some deeper knowledge of the game, or at least a good stylist. Are Barack and Michelle Obama America’s first presidential sneakerhead couple? Is Joe Biden getting a pair of Nike Air Yeezy’s 2 before they drop? Stay tuned with Sneaker News for all the answers and check the photos after the jump. via Rick Williams
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