March 14th, 2014 by John Kim
For a number of years, Nathan Van Hook has forged quite a reputation at Nike as a true innovator in the lifestyle category of footwear. As Senior Designer for Nike Sportswear, Van Hook has penned a number of greats, with the Air Yeezy 2 undoubtedly capturing that magnum opus title. As the new Athletic Training Footwear Design Director, Nathan should most certainly add an extra layer of style to training sneakers, and with the newly launched Flyknit Hyperfeel Trainer, you can already see that his influence has the potential to lift the aesthetic flair of the genre. Stay tuned for the latest on this internal repositioning because the Training category is one to keep an eye on.
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June 21st, 2012 by John Kim
Tinker Hatfield. Eric Avar. Nathan Van Hook? The first two names have been Nike legends for decades, but NVH has only been with Nike since 2008 – but his track record thus far puts him on pace to forging a legacy as strong as Tinker and Eric. Sneaker News had a chance to sit down with NSW’s Senior Footwear Designer Nathan Van Hook a couple of years back to discuss his design of the Aina Chukka, but more recently, The Hue of Canada got to chat about one of the most polemic yet praised designs in Nike history – the Air Yeezy 2. Among other details, Nathan notes how Kanye West himself oversaw all the details and construction of the design. This is truly a can’t-miss piece if you’re a true nut over NSW and the label’s most valuable assets, so head on over to The Hue for the entire feature and let us know what you think!
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