January 24th, 2013 by Brendan Dunne
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The New Balance Numeric line will serve to extend NB’s sneaker reach into the skateboarding world with a group of slimmed down models that manage to maintain a little bit of the company’s trainer DNA. The models that we’ve got a look at here are split down the middle as far as the tech on bottom goes, with two cupsole pairs (the New Balance Logan 637 and the New Balance Stratford 479) and two vulcanized pairs (the New Balance Brighton 344 and the New Balance Quincy 254). Continue reading for a preview of each upcoming New Balance Numeric model and let us know in the comments if you’ll be adding any to the collection.
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January 4th, 2013 by Brendan Dunne
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Can New Balance pull of the transition from being a mostly runner-oriented brand into something that caters a bit more to the skater set? The New Balance Numeric imprint will be the decider of that, with the coming days particularly important for the NB team as they show off their wares at the Agenda tradeshow. As per usual some shots from the show floor have leaked out to give us a good look at what to expect. Pictured are to separate styles that certainly reflect a slimmed down approach from New Balance’s typical trainer fair. Continue reading to check out the previews (and keep in mind that they’ve mad the power move of signing skate PJ Ladd) and stay tuned for word on when the line hits retail.
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December 10th, 2012 by Aaron Hope
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The massive success enjoyed by Nike Skateboarding over the past eleven years has given rise to similar divisions from adidas and Converse, not to mention burgeoning brands like Supra. New Balance isn’t exactly the most likely brand you’d expect to join the fray, but thanks to a distribution deal with skate veterans Black Box Distribution, they’re positioned to make a strong run starting with the first previews of the New Balance Numeric line at Agenda in early January with a retail debut to follow in July. NB# will be distributed by the same company that brought us Jamie Thomas’ Fallen, Mystery and Zero labels, featuring creative direction by Westlife of 686 and Matix fame. It’s worth noting that despite the similar sounding name, NB# has no direct connection to the classic clothing brand Alphanumeric, but expect New Bal’s dedication to performance to gain traction with the kick-push crowd and stick with Sneaker News to see just how Black Box and Westlife do it.
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