Browsing the "Nike 1948" Tag

Inside the New NikeLab Location at Nike 1948

July 16th, 2014 by | 1 comment

nike lab 1948 london Inside the New NikeLab Location at Nike 1948

The introduction of the NikeLab concept collapsed some of the scattered Nike Sportswear spots around the world into one group. Nike 1948 in London was one of the shops that saw the overhaul, and now has a new buildout reflecting the sort of peak performance and innovation product housed within. We understand that most of our readers might not be able to make it to that NSW outpust in Great Britain, but you can still check out the redesign thanks to this set of photos. Continue reading to get a look at the gallery and tell us in the comments if you’ve checked out any of the new NikeLab locations yet.

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Nike HTM Flyknit Installation at Nike 1948 London

July 28th, 2012 by | No comments

nike htm flyknit installation 1948 london Nike HTM Flyknit Installation at Nike 1948 London

Both the Racer and Trainer from Nike’s Flyknit collection arrived in new colorways today, and Nike 1948 in London was ready with a week-long opening ceremony.  Tonight’s Performance presentation will be the final Flyknit Collective workshop after earlier focuses on Sustainability, Lightness and Formfitting, with tomorrow marking the third release of the HTM Flyknit collection.  The 1948 retail space has been transformed to reflect this groundbreaking new digital weave, so click through to see what it’s like and if you’re in the area, be ready when HTM Flyknit part 3 drops on Saturday at noon.

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England Rugby “NEW BLOOD” x Nike Air Max 1 Hyperfuse iD

September 13th, 2011 by | 5 comments

nike air max 1 hyperfuse id new blood england rugby 1 570x379 England Rugby NEW BLOOD x Nike Air Max 1 Hyperfuse iD

Led by a few familiar faces, it’s time for the new generation of British ruggers to ‘blood the [UK] up.”  It doesn’t get any more rough and tumble than the 2011 Rugby World Cup, and with four years worth of bragging rights on the line, England’s squad is focused on recapturing the title they failed to defend in the ’07 tourney.  Nike has readied the Red Rose with dope new kits in white and black, echoing the simple beauty found on this ‘New Blood’ Nike Air Max 1 Hyperfuse iD.  They’re dropping in London this weekend and are sure to sell out instantly, but it’s the exclusive ‘England Squad Pack’ that’s sure to have sneakerheads salivating for more.  Paired with a set of Beats by Dr. Dre x Nike headphones and a dope special package, this set is only for the guys willing to go out there and lose a tooth for the trophy; would you make a similar sacrifice for this impressive ‘player exclusive’?  Have a look at the ‘New Blood’ Air Max 1 Fuses after the jump and let us know if you’ll line up in the scrum outside Nike 1948 this weekend.  via HB

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