Browsing the "Nike Air Go LWP" Tag

Nike Basketball Inside Access: Nike Zoom, Then and Now

December 18th, 2012 by | 4 comments

nike basketball inside access history of zoom air 01 570x406 Nike Basketball Inside Access: Nike Zoom, Then and Now

Perhaps the most visually striking element of the new Nike LeBron X is that see through treatment running along the bottom of the sneaker-the full length visible Nike Zoom unit. Of course Nike Zoom technology has been around for a while, first finding its way into the soles of our sneakers back on the Nike Air Go LWP of 1995. The technology was originally crafted in an attempt to increase the sort of springy response that basketball players had fallen in love with on the original Nike Air equipped hooping shoe: the Nike Air Force 1. Stay with us after the jump to get a quick history lesson the evolution of the Nike Zoom unit and check back with Sneaker News for more of these insider history pieces from Nike.

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