Browsing the "Nike Air Mag 2011" Tag
September 9th, 2011 by John K.
|
The phrase “timing is key” seems to be amiss with the whole Nike Mag 2011 release. Back To The Future II took place in 1985, but was released in the year 1989, and they traveled through time to the year 2015, but the Nike Mag in 2011. Before you confuse yourself with all that math, don’t worry, because Tinker Hatfield suggested that a self-lacing version, like the one seen in BTTF 2, will be available in 2015. 1,500 pairs of the Nike Mag 2011 have been produced and 150 pairs went up for sale just last night, and we kept a keen eye on one particular pair that shot up beyond $75,000 in auction just hours after the opening bid was made. Tinie Tempah also won a live auction for a pair of the Mags, shelling out $37,500 for charity. This release just didn’t bring out all the hardcore sneakerheads, but as Michael J. Fox stated in his interview with David Letterman, it was the combination of three different populations – sneakerheads, Back To The Future fanatics, and philanthropists in the Parkinson’s community.
An initial unveiling at 21 Mercer in SoHo, NY and a media unveiling out in Los Angeles was the first look at the Nike Mag 2011 by the public, deeming this release as Nike’s best kept secrets in recent memory. Nike also put together a hilarious ‘lost’ episode of the Back To The Future saga, in which Doc Brown travels to the year 2011 and runs into Kevin Durant (doing his best Marty McFly impression) at a Nike retail store in Lone Pine Mall. As we mentioned before, 1,500 pairs will be released, with all proceeds going to charity, and Google has announced its intention to match every single dollar from the auctions up to $50 million. The Nike Mag 2011 release has proven to be Nike’s most successful charitable cause ever, unifying three distinct groups in the Nike and Parkinson’s Disease Community, and will stand as a milestone event in Nike’s lifelong history. For more information on Michael J. Fox’s charity, visit MichaelJFox.org, and to place your bid on a pair of the Nike Mags, go to www.nikemag.ebay.com.
Read more →
September 9th, 2011 by John K.
|
In conjunction with the release of the Nike Mag 2011, Nike created a “lost” episode from the Back To The Future saga, where Doc Brown mistakenly arrives four years earlier than intended to the year 2011. On the night of September 8th, 2011, Doc encounters the Nike Mag 2011, but unfortunately the power-lace system wasn’t developed at the time. The lost episode starred Christopher Lloyd, Bill Hader, Kevin Durant, and Tinker Hatfield and added even more ‘cool factor’ to the geeked out excitement surrounding the Nike Mag 2011 and the Back To The Future saga. Sneaker News now brings you a Behind The Scenes look at the making of the episode; this video features commentary from Michael J. Fox, Mark Parker, Tinker Hatfield, Christopher Lloyd, Kevin Durant, and Bill Hader, discussing the excitement and significance behind this legendary project. For the younger readers out there who might be unable to comprehend the importance of this event: the Nike Mag 2011 release is a once-in-a-generation opportunity even for a brand as progressive as Nike is. Continue reading for the full video and chime in with your thoughts, and to bid on a pair of these iconic Nikes, head to www.nikemag.ebay.com.
Read more →
September 9th, 2011 by John K.
|
Last night was the official start to the Nike Mag 2011 Limited Edition auctions on eBay, and in just a few short hours, each of the 150 pairs released for bidding quickly rose up to tens of thousands of dollars. That much was understood by Michael J. Fox, who made the televised debut of the Nike Mag 2011. Michael’s exact words:
“It’s kinda cool because it brings together three populations of people with major joneses; the sneakerheads, who love sneakers, the Back To The Future guys, who, believe me, are out of their minds – and in a good way, thank God for them, and also the people in the Parkinson’s community that have an interest in research.”
Another great piece of information that Michael disclosed was that the all of the auctions proceeds would be matched up to $50 million by Google, essentially doubling the projected millions that would be amassed by the Nike Mag 2011 auctions. For more information, check out MichaelJFox.org, and if you want to bid on a pair, head to www.nikemag.ebay.com.
Read more →
September 9th, 2011 by John K.
|
“Woah. He made like a tree and got outta here.”
That, of course, is one of the famous lines from the original Back To The Future from 1985. On this calm September 8th night, Kevin Durant is straight chillin’ with his boy Bill Hader, when Bill whips out ‘The Future’ – the Nike Mag 2011. While the two are basking in the beauty of the futuristic shoe with all the pretty lights, Doc Brown shows up to retrieve the kicks, and asks “Does this power-lace?” Much to Doc’s disappointment, Tinker Hatfield, the designer of the Nike Mag 2011, breaks the bad news and mentions that the self-lacing system won’t arrive until 2015. After a bit of confusion, Doc realizes that he’s landed in the incorrect time period, and speeds away in his Delorean, to which Kevin Durant reacts with the famous BTTF phrase.
The Nike Mag 2011 has proven to be one of Nike’s greatest specialty releases of all-time, with all 1,500 pairs hitting eBay and all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. This awesome video brings together icons of the Back To The Future saga and the Nike Mag, while contemporizing it with the rest of the cast. It’s also interesting to note that out of all the iconic athletes on the Nike roster, basketball superstar Kevin Durant was specifically chosen to play a key role in this amazing promo video. Check out the hilarious piece after the jump and back4thefuture.com, and if you want to throw a few bids in for one of the sneakers, go to www.nikemag.eBay.com.
Read more →
September 8th, 2011 by John K.
|
Update: TODAY IS THE LAST DAY TO BID!
The race for the Nike Mag has officially begun, as the first wave of this charity-driven sneaker release just became available at 11:30 PM EST. Since it’s sudden introduction late last night, Sneaker News has kept you on top of all the Nike Mag 2011 release information and updates, but the only thing that hasn’t been set in stone is the actual price. That’s because in an auction, an item with a selling price directly proportional to the demand, so prepare yourself to shell out at somewhere in the four-figures as some pairs have eclipsed $75,000. The Nike Mag 2011 release will not only bring out hardcore sneakerheads, but movie buffs, 80′s babies, and Marty McFly geeks, so expect quite a battle because the field of opponents is a lot bigger than your typical eBay sneaker auction. Google co-founder Sergey Brin and wife Anne Wojcicki generously donated a 50 million dollar match grant to the Michael J. Fox Foundation, through the match grant, the foundation can potentially receive up to 100 million dollars to fight Parkinson’s Disease. Let us know if you’ll put in bids on these auctions, and if you’re ready to throw down on the first round of Nike Mag 2011s, head to nikemag.ebay.com.
Read more →
September 8th, 2011 by John K.
|
While we are all awaiting the official media debut of the Nike Mag 2011 tonight, Nike Sportswear at 21 Mercer in Lower Manhattan featured a special showcase of the shoe as well as a Delorean, fully decked out in time-travel technology with a hoverboard sitting on the passenger side. The Nike Mag 2011 was up for display beside the car as well as inside the Nike Sportswear retail store, available for public viewing. As the mystery box was opened at approximately 5:30, pedestrians walking the street as well as the handful of eager fans who waited on line at the store were treated with a nostalgic visual surprise, as the Delorean, with doors flung open, blinked with neon lights and switches while the famous Back To The Future theme music flowed from the Delorean’s sound system.
Those who waited outside the store and in front of the well-kept secret box crate were treated to a limited edition Nike Mag 2011 figurine, packaged in a yellow box with ‘Magnetic Anti Gravity’ alert label planted on the face of the box. As we reported earlier, the Nike Mag 2011 will be up for sale exclusively on eBay, with 150 pairs being sold per day for ten days. All proceeds will go to Michael J. Fox’s charity to fund Parkinson’s Disease research and awareness. Fox, who is currently in New York for a taping of The Late Show with David Letterman, will further detail the special Nike Mag 2011 project and eBay auctions during tonight’s episode. The auctions will go live at 11:30 PM EST/8:30 PM PST at www.nikemag.ebay.com so don’t forget to begin your attack for the most historic sneaker bidding war of all time. Continue reading for an overview of the Nike Mag 2011 Unveiling @ 21 Mercer and stick with Sneaker News for more updates!
Read more →
