Browsing the "Nike Air Max 90 EM" Tag
April 2nd, 2013 by Brendan Dunne
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The Nike Air Max Reinvented series of displays continues its world tour, most recently touching down at Clot’s Juice Hong Kong location. This time around the sneakers were on display in a group of connected tubes, each of them illuminated to highlight the bubbly designs within. The tubes were also decorated on the outside with graphics and copy referring to the grand Air Max lineage. Continue reading for a recap of the awesome set up from the Nike Air Max Reinvented Display out in Hong Kong and let us know which has been your favorite piece so far from the on-going reinvention of visible Air.
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March 22nd, 2013 by John K.
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As Nike “reinvents” Air Max by implementing the revolutionary Engineered Mesh material on its original Air Max models, the brand is also “re-imagining” them in some bright new colors – and what could possibly be more vibrant than the beaches of Rio de Janeiro? Nike Sportswear presents the Nike Air Max “Beaches of Rio” Pack, which features the four models inspired by the cariocas, sand, water, exotic birds, mate carts, and anything else visually signifcant to the world-renowned beaches of Brasil. Quite the tasty precursor to next year’s World Cup, don’t you think? We’ve got a gallery below so take a look and stay tuned for a global release at select Nike Sportswear retailers in April.
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February 18th, 2013 by Brendan Dunne
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The Nike Air Max 90 EM isn’t done suiting up in the most revered of AM90 colorways just yet. Next in line is the Nike Air Max 90 ‘Laser Blue’, the little brother of sorts to the ‘Infrared’ colorblocking that so many have come to associate the most with this silhouette. As you can see the OG palette is very much intact whereas the materials are not-the mesh of the old guard swapped out for Nike’s new Engineered Mesh technology. Hit the jump for all the photos and tell us if you’re feeling the Nike Air Max 90 EM ‘Laser Blue’.
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January 22nd, 2013 by Brendan Dunne
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There’s plenty more in store for the Nike Air Max 90 EM, that reborn version of Tinker Hatfield’s classic from so many years ago featuring the more modern Engineered Mesh on the upper. The most recent colorway to pop up is this sort of ‘Miami Dolphins’ looking combo. The sneaker piles on a bit of brown and mid-sole speckling to go with the brilliant blue and orange upper. Hit the jump with us for the full set of angles on the pair and let us know in the comments section if you think this is one of the better blockings you’ve seen for the Nike Air Max 90 EM.
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January 8th, 2013 by John K.
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Nike’s new Engineered Mesh textile is ready to take over the Sportswear heritage of Running footwear as we get a first look at Nike Air Max EM ‘Sunrise Pack’ in its entirety. Inspired by an early-80′s set of the Nike Running called the ‘Flame’ Pack, which featured the Nike Omega, Mulyr, Metro, and Track Racer, the Sunrise Pack features the entire History Of Air line-up done in Engineered Mesh style. Concordantly, we also get a first look at the Air Classic BW, Air 180, and Air Max 2009 built in this style, so check out the gallery of images below and look out for these at Nike Sportswear retailers this Spring.
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January 7th, 2013 by Brendan Dunne
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Now that you are well aware of what the Engineered Mesh treatment looks like across the span of OG colored Nike Air Max releases, its time to see how some brand new designs wear the look. One of those is the Nike Air Max 90 EM shown here, the so-called ‘Sunset’ colorway boasting a burning gradient of reds and yellows. Continue reading to check out the front to back fading look, remember that there are other models slated with the same blocking, and check back with Sneaker News to find out when and where to pick up the Nike Air Max 90 EM ‘Sunset’.
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January 4th, 2013 by Brendan Dunne
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Following up on the Hyperfuse trend of the past couple of years, Nike is again remixing some of its most beloved Nike Air Max silhouettes with a brand new technology. That would be Engineered Mesh, a perforated, proprietary material that allows designers to zone out different sections of the sneaker that require more or less flexibility. The Nike Air Max 1, Nike Air Max 90, Nike Air Max 95, and the Nike Air Max 97 are all set to hit in January of 2013 in a group of OG colorways made futuristic by the EM designation. Continue reading for the high res shots of each and let us know if you approve.
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December 27th, 2012 by Aaron Hope
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We’ve written thousands of words about the Nike Air Max running series here on Sneaker News. Not even the most articulate sequences can fully convey the utter perfection that happens when groundbreaking technology performs great, looks even better and catches on at the exact right time. That feeling you get when admiring one of Tinker Hatfield’s early gamechangers, Sergio Lozano’s iconic 95 or Christian Tresser’s spacey 97 — it’s the kind of magic Beaverton relives with the introduction of the Hyperfuse-equipped Nike Air Max+ 2013 and the Sportswear division’s Engineered Mesh, and they’ve channeled a bit into a dope new animated video you can see in full after the jump.
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