Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, plans for the AM90 initially read as rather conservative, with Nike continuing to roll it out in new colorways that heavily rely on their iconic construction. However, the addition of the Nike Air Max 90 LV8 and Nike Air Max 90 Futura present new options to get wild with the model, the two offshoot lines adding a platform sole and experimental detailing to the silhouette, respectively.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
The “Multi-Swoosh” Effect Takes Hold Of This GS Nike Air Max 90
A multitude of Swooshes have coordinated their own onslaught of general releases over the past few months, rendering nearly every silhouette underneath the Beaverton brand’s...
Nike’s Icon Collection Gives The Air Max 90 A “Silver Bullet” Makeover
Nike Sportswear’s Icon collection has produced pairs like the Nike Air Max 90 inspired by the Air Max 97’s original “Silver Bullet” style. While not...
The Nike AIr Max 90 Golf Returns With “Game Royal” Accents
The Nike Air Max 90 Golf might not be the most popular amongst professional golfers, but it allows sneaker enthusiasts to bring the model to...
This Nike Air Max 90 Subtly Channels All Conditions Gear DNA
Leading up to Air Max Day, all eyes were glued onto the big bubble of the Air Max 1. But with the release of said...
The Nike Air Max 90 Golf “University Red” Takes After The Color Blocking Of Its “Infrared” Predecessor
As one of the most revolutionary technologies within the Beaverton brand’s extensive archives, the unrivaled cushioning of Nike’s Max Air units has become routinely coupled...
A Medley Of Textures Dress The Nike Air Max 90 In “Baroque Brown”
Following The Swooshes’ famed Air Max Day last Saturday, the Beaverton brand isn’t quite yet finished celebrating one of its most famed constructions to date...
This Nike Air Max 90 Bears A Passing Resemblance To The Air Trainer 1 “Chlorophyll”
Leading up to Air Max Day, the Nike Air Max 90 took a backseat to the Air Max 1, the latter of which released its...
Nike Applies “Midnight Navy” Mudguards To This Air Max 90
As one of the most popular sneakers in the Swoosh’s arsenal, the Nike Air Max 90 boasts a healthy roster of styles for all preferences....
This Greyscale Nike Air Max 90 Illuminated By Volt And Crimson Tint
Presiding as a pillar within the sneaker community for over three decades, the Nike Air Max 90 has undergone a number of transformative compositions. From...