Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, plans for the AM90 initially read as rather conservative, with Nike continuing to roll it out in new colorways that heavily rely on their iconic construction. However, the addition of the Nike Air Max 90 LV8 and Nike Air Max 90 Futura present new options to get wild with the model, the two offshoot lines adding a platform sole and experimental detailing to the silhouette, respectively.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Don’t Keep The Nike Air Max 90 “Glacier Blue” On Ice
Some sneakers don’t deserve to buried in a closet, untouched and firmly stuffed with tissue balls from the factory. Case in point: this Nike Air...
A Gradient Midsole Wedge Defines This Air Max 90
The Air Max 90 remains a top dog amongst Nike’s retro offerings, combining vintage aesthetics with a widely available selection of colorways and hybrid iterations....
Another Double-Stacked Air Max 90 Appears In Pink
A third colorway of Nike’s new double-stacked Air Max 90 has surfaced, this time in shades of dusty pink and sky blue. Already seen in...
The Swoosh Casts A Shadow On The Nike Air Max 90
Nike’s doing its best to keep up with the appetites of Air Max 90 fanatics worldwide. There are a variety of flavors to satiate those...
Grey, Red, And Gum Render These Air Max 90s Perfect For Winter
The Air Max 90 is one of a handful of sneaker models that can thrive off the strength of its own cult following and legacy....
Nike Goes Mineral With The “Malachite” Air Max 90
A staple in the sneakerhead community, the Air Max 90 is one of those shoes that’ll seemingly never go out of style. To keep things...
Available Now: Nike Air Max 90 “Midnight Navy”
Despite several offshoot designs and contemporary updates, the Nike Air Max 90 maintains its base function as one of the Beaverton brand’s most readily available...
“Vintage Green” Composes The Latest Women’s Nike Air Max 90
While the resurgence of the “Big Bubble” Nike Air Max 1 has – rightfully so – garnered a majority of the attention of Max Air...
Shades Of Blue Take On This Kid’s Nike Air Max 90
Over the past few weeks, a number of grade school-sized Nike silhouettes have been appearing with a consistent theme; gradient-infused swooshes. Initially introduced atop the...