Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, plans for the AM90 initially read as rather conservative, with Nike continuing to roll it out in new colorways that heavily rely on their iconic construction. However, the addition of the Nike Air Max 90 LV8 and Nike Air Max 90 Futura present new options to get wild with the model, the two offshoot lines adding a platform sole and experimental detailing to the silhouette, respectively.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Reflective Panels Appear On The Nike Air Max 90 “Black/University Red”
Throughout the summer months, Nike’s Sportswear division has imbued a number of lifestyle silhouettes with reflective paneling. From the Nike Dunk Low to the Air...
Nike Pairs “Volt” With “Soft Blue” For This Women’s Air Max 90
Much like its last women’s exclusive, the Nike Air Max 90 is once again leaning heavily into color, pairing cool tones with a notable touch...
Vibrant “Volt” Anchors This Women’s Multi-Colored Nike Air Max 90
Despite debuting 33 years ago, the Nike Air Max 90 continues to play an important role in the brand’s lineup of products. Over the last...
The Nike “Just Do It” Pack Recruits This Jeweled Air Max 90
At the start of the new year, Nike’s Just Do It collection was spearheaded by premium burgundy and golden metallic accents. For the collection’s second...
The Nike Air Max 90 GORE-TEX Cooks Up Some Beef And Broccoli
GORE-TEX has very quickly carved its place in sneaker culture, outfitting many of the most iconic sneakers in Nike’s repertoire. The Air Max 90, for...
A School Of Swooshes Reflect On This Nike Air Max 90
There are two things commonly found on a pair of Nikes: Swooshes and reflective materials. This Air Max 90, which just surfaced courtesy of official...
The Nike Air Max 90 Crafts Its Own “Black/Red” Colorway
Over the course of the last few weeks, the Nike Air Max 90 has been steadily adding to its inline catalog. And following both waterproof...
Nike Dresses The Air Max 90 In Black And Teal Blue
In preparation for the colder months ahead, many of Nike’s classics have begun dressing up in simple, understated colorways. The Air Max 90, of course,...
Earth Tones Consume The Nike Air Max 90
Midway through the summer, we’ve already been treated to a number of upcoming Nike efforts for the ensuing fall season such as this earth-toned Air...