Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, plans for the AM90 initially read as rather conservative, with Nike continuing to roll it out in new colorways that heavily rely on their iconic construction. However, the addition of the Nike Air Max 90 LV8 and Nike Air Max 90 Futura present new options to get wild with the model, the two offshoot lines adding a platform sole and experimental detailing to the silhouette, respectively.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
The Nike Air Max 90 Sparks Up An Early Fourth Of July Celebration
Throughout the past few weeks, the Nike Air Max 90 has been seemingly setting up its next batch of autumn-ready colorways. Appearing in a mix...
Brown And Terracotta Suedes Share This Nike Air Max 90
Nike’s pursuit for innovation is omnipresent, but the brand also celebrates its past with new styles of designs like the Air Max 90. As spring...
The Nike Air Max 90 Dawns Lively Hits Of “Lavender”
For over 30 years The Swoosh has experimented with the versatile design options available to the archival Nike Air Max 90. Hundreds of textures and...
The Nike Air Max 90 Goes Ballistic In Militaristic Colors
After lining up a plethora of Summer-ready colorways, the Nike Air Max 90 is now beginning to make preparations for the Fall. To accompany its...
A Mix Of Muted Tones And Vibrant Neon Green Branding Come Together On This Nike Air Max 90
Decades removed from its heyday as a performance running sneaker, the Nike Air Max 90 continues to dominate the casual scene. Recently, Tinker Hatfield’s design...
Jewel Swooshes Bring A “Black/Yellow” Treatment To The Nike Air Max 90
For 26 years Nike’s expansive lifestyle archives have been dressed with bulbous Jewel Swooshes. This coming summer the Beaverton brand is exploring the bejeweled design...
The Nike Air Max 90 Adds Jewel Swooshes And A Greyscale Makeover
The Nike Air Max 90 isn’t new to contemporary design changes, whether it’s the model’s Futura or Terrascape counterparts that push a futuristic, outdoorsy aesthetic...
The Nike Air Max 90 “University Gold” Is Perfect For Summer
The Nike Air Max 90 debuted more than 30 years ago, but it continues to play an important role in the Swoosh’s lineup of products....
The Nike Air Max 90 Futura Presents Another Summer-Ready Colorway
From the Air Force 1 to the Air Max 97, no iconic Nike goes without a spin-off. The Air Max 90, too, has received its...