Nike Air Max 95

The Nike Air Max 95 is a widely-recognizable, popular sneaker from NIKE, Inc. As its name suggests, the silhouette debuted in 1995.

Designed by Sergio Lozano, whose earliest design work for the Swoosh consisted of Tennis, Training, and ACG products, the model was a visual departure from previous silhouettes in the Air Max line. And intentionally so. Given the success of Michael Jordan’s Air Jordan collection, basketball was NIKE, Inc.’s primary focus throughout the ’90s. In trying to reclaim some of the momentum that Tinker Hatfield created with the Air Max 1, Nike’s Running design team encouraged Lozano to take a risk and have fun with what would become the Air Max 95. In an interview for the sneaker’s 20th Anniversary, Lozano shared that the goal in designing the model was to create something Nike – and by extension, the world – hadn’t seen before.

Ironically, the earliest sketch of the shoe was inspired by the scenery outside the window of Lozano’s office in the Michael Jordan building on Nike’s campus – a sight he turned to on a near-daily basis. In envisioning what a product would look like if it were unearthed by erosion, Lozano began sketching a sneaker with striations like those on the walls of the Grand Canyon. Human anatomy also found its way into the silhouette’s DNA, as the layered panels are both reminiscent of muscle fibers and flesh and connected to a spine-like heel.

While Lozano was a fan of his creation after mulling over the design’s “Why?”, some individuals at the Swoosh opposed the earliest version of the Air Max 95. For starters, it had none-to-little Swoosh branding. Other concerns included the first-ever visible Air window in the forefoot, unconventional layered gradient, and black outsole. Ultimately, Lozano’s design was green-lit, but ran into production-related issues because of the 3M™ Scotchlite™ accents on its upper and forefoot Air Max unit.

Since 1995, the silhouette has undergone both minor and major updates, dressed up in hundreds of colorways, and become a cult-classic across Europe and Asia. Yet, the most beloved release has been the original Air Max 95. Clad in “Black/Volt/Medium Ash/Dark Pewter”, the debut colorway received some pushback pre-production, but went on to define the bold color palettes of the era. Though demand has never waned for in-line Air Max 95 releases, the silhouette is receiving special attention in 2024, with the “Atlanta” Air Max 95 and a Corteiz collaboration slated for this year.

Pricing for the Air Max 95 varies between size and type of release, with standard pairs for adults usually retailing for $160 USD. Quick Strike, special, and collaborative releases typically range between $170 USD and $190 USD. Kids’ pairs sell for between $65 USD (Toddler) and $140 USD (Grade School).

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Nike Air Max 95

The Nike Air Max 95 Dresses In A Winterized “Navy/White” Outfit

From its heralded Corteiz collaborations to revitalized versions of the pair’s most iconic OG colorways, the Nike Air Max 95 has experienced a relatively curtailed...

By Jared Ebanks November 6, 2023
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The Nike Air Max 95 Gets Dressed Up For Halloween

Although the holiday is just a little over a week away, the Swoosh has just unveiled a rather late addition to their Halloween-themed catalog. This...

By Michael Le October 23, 2023
2062

This Sullen Nike Air Max 95 Gets A Pop Of Sunny Tones

Nike is delivering once again on the Air Max 95 — and it’s coming sooner than you think. A departure from the classic gradient styling...

By Sneaker News October 14, 2023
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The Nike Air Max 95 Flaunts Marigold Accents

Following the raucous acclaim centered around Corteiz’s trio of collaborations, the Air Max 95 has since been privy to an overwhelming number of inline releases....

By Jared Ebanks August 29, 2023
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A Touch Of Ice Blue Contrasts This Nike Air Max 95 “SWOOSH!”

The Nike Air Max 95 is on an unstoppable streak in 2023. Possibly the canvas for the year’s best sneaker collaboration (the trio of colorways...

By Sneaker News August 29, 2023
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“Hyper Turquoise” Animates This Grayscale Nike Air Max 95

Currently in its 28th year on the market, the Nike Air Max 95 continues to appear in compelling new styles. As fall inches closer, Sergio...

By Jovani Hernandez August 11, 2023
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This Nike Air Max 95 Puts The “Neon” Colorway’s Gradient In Reverse

2023 has been pretty eventful for the Air Max 95. Alongside collaborating with the likes of CORTEIZ, the silhouette has appeared in many an inline...

By Michael Le July 14, 2023
16452

The Nike Air Max 95 Gets A Simple “Black/Pure Platinum” Makeover

It’s been 28 years since the Nike Air Max 95 debuted. Over that time span, the silhouette has gone from performance running model to lifestyle...

By Jovani Hernandez July 13, 2023
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Corteiz Says “Fuck Resellers”, Plans Release Of Cancelled Bot Orders Of Air Max 95

Easily a contender for the title of the sneaker of the year, the Corteiz x Nike Air Max 95 is set to make another splash...

By Sneaker News July 12, 2023
4499