Browsing the "Nike Air Mowabb" Tag

Nike Huarache History: The Evolution of Tinker’s Neoprene Sneakers

March 5th, 2014 by | 31 comments

nike huarache history Nike Huarache History: The Evolution of Tinkers Neoprene Sneakers

The Nike Huarache line is another of those timeless Nike collections that we have Tinker Hatfield to thank for. The sneakers first landed back in 1991 in the form of the Nike Air Huarache, that runner that was one of the earliest examples of Nike willfully creating a sneaker that was “stripped to the bare essentials”, as the vintage ad copy claims. That stripping also manifested in the branding used – Tinker and co. scaled back the Swoosh coverage to create something that could better rest on the laurels of its technology. That technology was one that actually was in danger of not making it to retail at one point in production; the legend goes that Nike was weary of bringing the model to market, but a test run sold at the NYC Marathon in the early 90s had runners clamoring for the model and it was in turn given the greenlight.

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Nike ACG Retrospective

November 15th, 2011 by | 7 comments

nike acg retrospective 1 Nike ACG Retrospective

Nike All Conditions Gear was born out of a desire to examine the sporting world outside of hardwood, grass/astro-turf, or a paved running track. ACG exemplified Nike’s explorative attitude, personified by the 1981 releases of the Magma, Approach, and Lava Dome, and in 1989, ACG became official; many of Nike ACG’s greatest designs were the result of a collaborative process behind the brand’s most famed designers and engineers like Tinker Hatfield, Toren Orzeck, and Peter Fogg, and in the thirty years of its existence, ACG has traveled the indirect path from outdoor-performance to cult worship. Shoes like the Air Mowabb paved the way for contemporary ACG designs like the Ashiko Boot and the Lunar Macleay, which, like the early ACG models, were intended to tear up Earth, but have also landed on the pedestal of those who consider ACG the utmost in design excellence. Want to learn more? Check out vintage ACG print-ads below and take a look at Crooked Tongues’ Gary Warnett’s full article to study up on one of the most historic wings of Nike history.

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