Nike has long been connected to Austin, Texas through Lance Armstrong as well as its support of the University of Texas Longhorns, but this year marks the first time that they’ve taken part in the city’s ever popular and still growing arts and media festival. The VEVO/Nike Fuel Station has set up shop for SXSW in the old Spaghetti Warehouse on 4th and Colorado to bring attention to the Nike+ FuelBand with specticles like a LIVESTRONG dodgeball match and appearances from atletes ranging from Nike SB to the NFL’s AFC. The FuelBand counts your activity while you’re running, training and otherwise living an active lifestyle in models like the Nike Free 3.0 V3 pictured above in a complimentary color scheme. Check out how the shoes match the FuelBand and its app and look for the Swoosh at South by Southwest into the middle of next week.
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