Browsing the "Nike+ FuelBand" Tag

Tinker Hatfield for #FIGHTPARKINSONS

April 23rd, 2012 by | 4 comments

tinker hatfield for fight parkinsons Tinker Hatfield for #FIGHTPARKINSONS

Nike’s increasingly prolific philanthropic efforts have proved their willingness to make the world a better place beyond the realm of sportswear. The fight against Parkinson’s in particular is one they’ve showed support for before, most notably in the epic Nike Mag 2011 series of auctions and subsequent donations. This time around they are getting behind Parkinson’s Awareness Month with a communal Nike+ based achievement that will raise $50,000 for the cause upon completion. The goal is for Nike+ FuelBand users to reach 5 million cumulative points through their collective physical activity, one of the most therapeutic things for those struggling with Parkinson’s disease. The efforts are introduced by none other than designer luminary Tinker Hatfield, so hit the jump for the full video breakdown and join the #FIGHTPARKINSONS cause now.

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NikeFuel Free 3.0

March 13th, 2012 by | No comments

nike fuel free 3.0 1 NikeFuel Free 3.0

Nike has long been connected to Austin, Texas through Lance Armstrong as well as its support of the University of Texas Longhorns, but this year marks the first time that they’ve taken part in the city’s ever popular and still growing arts and media festival.  The VEVO/Nike Fuel Station has set up shop for SXSW in the old Spaghetti Warehouse on 4th and Colorado to bring attention to the Nike+ FuelBand with specticles like a LIVESTRONG dodgeball match and appearances from atletes ranging from Nike SB to the NFL’s AFC.  The FuelBand counts your activity while you’re running, training and otherwise living an active lifestyle in models like the Nike Free 3.0 V3 pictured above in a complimentary color scheme.  Check out how the shoes match the FuelBand and its app and look for the Swoosh at South by Southwest into the middle of next week.

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Kevin Durant Wears Nike+ FuelBand During 3-Point Contest

February 27th, 2012 by | 6 comments

kevin durant wears fuelband 5 Kevin Durant Wears Nike+ FuelBand During 3 Point Contest

One of the Nike+ FuelBand’s state-of-the-art features is to set daily goals, and although there isn’t a ‘Win All-Star Game MVP’ option on the FuelBand, we know the number of points Kevin Durant accumulated on his Nike+ FuelBand went off the charts. Just how many points did Kevin Durant accumulate on his Nike+ FuelBand during the 2012 NBA All-Star Weekend? He managed to get to the finals of the Foot Locker 3-point Contest, but stole the show at the end of the weekend by winning his first-ever All-Star Game MVP award after leading the Western Conference to a victory with 36 points, 7 boards, 3 assists, and 3 steals which, by our calculations, would have computed to about a billion Nike+ Fuel points had he worn the band during the game. Check out Durant in action during the three-point contest with the Nike+ FuelBand, and let us know if you’ve copped the FuelBand!

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NIKEFUEL – NYC Launch Event

January 19th, 2012 by | 17 comments

nike fuelband launch event NIKEFUEL   NYC Launch Event

Earlier today Sneaker News introduced to you the Nike+ FuelBand – a state-of-the-art all-purpose athletic information command center placed conveniently around the athlete’s wrist. Early this morning, Nike hosted an all-stops event at Highline Studios in Manhattan, NY to introduce the Nike+ FuelBand to select media from around the globe, and Sneaker News was invited along to witness the unveiling of this revolutionary exercise tool. Hosted by Late Night host Jimmy Fallon with music provided by ?uestlove of The Roots, the Nike+ FuelBand was introduced by Nike execs Mark Parker and Trevor Edwards and featured Nike’s top athletes in a wide array of sports such as Kevin Durant, Lance Armstrong, and Carmalita Edwards to demonstrate the versatility of the FuelBand’s reach. Later, a special demonstration was held to give the select media attendees a first-hand experience and tutorial of the Nike+ FuelBand and its integration specs. Continue reading for a look at the launch of the Nike+ FuelBand executed in grand Nike fashion and be sure to get your own Nike+ FuelBand later today when it goes on sale at Nikestore for $149.

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