March 1st, 2012 by John Kim
Just how does Nike+ Basketball measure your mind-blowing eight-inch vertical? The unveiling of the revolutionary Nike+ technology proved that Nike is driven solely by a passion for innovation, because in just two months, Nike completely changed what we know about athletic performance and self-improvement by introducing Nike+ Basketball, Nike+ Training, and Nike+ FuelBand. Nike+ Basketball won’t be introduced to the public until later this year when the Lunar Hyperdunk+ hits stores, but here we have a look inside the mechanics of Nike+ Basketball embedded into the midsole of the Lunar+ Hyperdunk; this particular bit of hardware is of the right shoe, with Nike+ Pressure Sensor modules placed appropriately on the heel, outrigger, and big toe to measure a wide array of on-court physics like jumping ability and ‘hang-time’, and other pertinent information that is then wirelessly transmitted onto synced devices. It’s definitely one of the coolest bits of tech Nike has ever created, so take a look at the extra shots below and let us know what you think. via hoopchina
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February 23rd, 2012 by John Kim
“You know, this is really our obsession as this company. It’s what we’re most passionate about.” – Mark Parker, CEO
Innovation is the driving force behind Nike’s worldwide success, and yesterday, they displayed just how creative they can be. Nike introduced its new Nike+ Basketball and Nike+ Training in New York City at a special media-only summit, demonstrating the revolutionary training tools of the new Nike+ integration into the Nike LunarLon Collection; in this video, which recaps all of the major demos of the day’s events, you’ll see just how calculating and precise Nike+ technology can be in assisting you in the completing the richest, most complete training regimen you can withstand, quantifying the height of your leaps while qualifying your overall physical output. Check out the entire video after the jump and be sure to stick with Sneaker News as we will keep you updated regarding the release information of the new Nike Lunar Hyperdunk and the other Nike+ integrated footwear.
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February 21st, 2012 by John Kim
Nike’s history at the Olympic Games has been impressive to say the least; a look at the Team USAB ‘Dream Team’ Collection from just a few moments ago will show you that the patriotic U.S.A. colorways will only accentuate the beauty and bravado of a sneaker or a piece of apparel, and this viewing of the 2012 Team USAB Footwear and Uniform Collection should be affirmation that Nike’s relevance to the biggest international sports stage in the world will only grow stronger.
Here is a first look at the Team USAB Footwear and Uniform Collection by Nike Basketball; the Nike Hyperdunk 2012, which we unveiled earlier, will be the anchor of Team USA’s footwear (modeled by LeBron James and Deron Williams), joined by signature models of the Nike Zoom Kobe VII, and the Nike Zoom KD IV. The Hyper Elite uniforms, constructed of 100% recycled polyester material, are designed with Nike Aerographics that allows for maximum cooling, flexibility, and circulation. Also seeing action is the Nike Pro Combat Hyperstrong 2.0 Vis-Deflex. Continue reading for a detailed look at the Nike USAB Hyper Elite Uniforms and Footwear and be sure to stick with Sneaker News for more updates regarding all of Nike’s products for the 2012 Olympics.
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