Browsing the "Nike Innovation Kitchen" Tag

The Innovator with Nike Designer Mike Friton

February 13th, 2013 by | No comments

the innovator with nike designer mike friton The Innovator with Nike Designer Mike Friton

The pursuit of innovation in the world of sports footwear and apparel is central to Nike’s mission statement as a company. This video gives a bit of background on one of their longest tenured innovators: Mark Friton. Friton is a freelance designer who has been cranking out models with Nike for some 30 years now. He began, as so many of Nike’s head honchos did, on the University of Oregon track team, and ended up working with the company until they had a campus of their own (and even played a role in the founding of the legendary Innovation Kitchen). Get a full look at the video after the jump to learn a little more about this unsung hero of Nike design history.

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Unveiling the Nike Sole

February 3rd, 2012 by | 7 comments

unveiling the nike sole 2 Unveiling the Nike Sole

Long before Nike’s catalog became heavy with retro releases and cool-guy collabos, they were a company founded by a group of runners. Their goal was ushering in new technology for runners, a goal which they realized again and again as they helped bring the sport to the masses. That drive still shines through on projects like the Nike Sole, an add-on for the prosthetic leg of world record holding runner and Ironman athlete Sarah Reinertsen. Nike got together with orthopedics company Ă–ssur to work on the project, which started as an altered version of the sole package from the Nike Free 5.0, and ended up as a customized multi-layer system that even manages to be environmentally friendly, being constructed of recycled air bags. Follow us after the jump a behind the scenes look at the design process behind of this exciting project from the Nike Innovation Kitchen.

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