With today’s entry into our 11 Days of Nike LeBron series we enter into the territory that’s probably still fresh in your memory. November 7th shines the spotlight on the Nike Air Max LeBron VII – the first LeBron signature to utilize visible Air Max. The sneaker marked another huge success for the Nike LeBron line, one brought on in no small part thanks to the work of Jason Petrie, a Nike designer who would go on to take over James’ line in the years to follow. One of the biggest tech differences this time was the removal of the Zoom treatment in favor of Nike’s patented Air Max cushioning, introducing to the world the first basketball-specific full-length Air unit. It was equally important from a tech and aesthetic standpoint; all of a sudden the sneaker was riding on a gigantic, aesthetically pleasing, full length Max Air bubble. The upper was unlike previous iterations as well thanks to the linear Flywire treatment that criss-crossed its main section – another first for the LeBron line.
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