September 9th, 2011 by John K.
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“Woah. He made like a tree and got outta here.”
That, of course, is one of the famous lines from the original Back To The Future from 1985. On this calm September 8th night, Kevin Durant is straight chillin’ with his boy Bill Hader, when Bill whips out ‘The Future’ – the Nike Mag 2011. While the two are basking in the beauty of the futuristic shoe with all the pretty lights, Doc Brown shows up to retrieve the kicks, and asks “Does this power-lace?” Much to Doc’s disappointment, Tinker Hatfield, the designer of the Nike Mag 2011, breaks the bad news and mentions that the self-lacing system won’t arrive until 2015. After a bit of confusion, Doc realizes that he’s landed in the incorrect time period, and speeds away in his Delorean, to which Kevin Durant reacts with the famous BTTF phrase.
The Nike Mag 2011 has proven to be one of Nike’s greatest specialty releases of all-time, with all 1,500 pairs hitting eBay and all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. This awesome video brings together icons of the Back To The Future saga and the Nike Mag, while contemporizing it with the rest of the cast. It’s also interesting to note that out of all the iconic athletes on the Nike roster, basketball superstar Kevin Durant was specifically chosen to play a key role in this amazing promo video. Check out the hilarious piece after the jump and back4thefuture.com, and if you want to throw a few bids in for one of the sneakers, go to www.nikemag.eBay.com.
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September 8th, 2011 by John K.
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Update: TODAY IS THE LAST DAY TO BID!
The race for the Nike Mag has officially begun, as the first wave of this charity-driven sneaker release just became available at 11:30 PM EST. Since it’s sudden introduction late last night, Sneaker News has kept you on top of all the Nike Mag 2011 release information and updates, but the only thing that hasn’t been set in stone is the actual price. That’s because in an auction, an item with a selling price directly proportional to the demand, so prepare yourself to shell out at somewhere in the four-figures as some pairs have eclipsed $75,000. The Nike Mag 2011 release will not only bring out hardcore sneakerheads, but movie buffs, 80′s babies, and Marty McFly geeks, so expect quite a battle because the field of opponents is a lot bigger than your typical eBay sneaker auction. Google co-founder Sergey Brin and wife Anne Wojcicki generously donated a 50 million dollar match grant to the Michael J. Fox Foundation, through the match grant, the foundation can potentially receive up to 100 million dollars to fight Parkinson’s Disease. Let us know if you’ll put in bids on these auctions, and if you’re ready to throw down on the first round of Nike Mag 2011s, head to nikemag.ebay.com.
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September 8th, 2011 by John K.
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While we are all awaiting the official media debut of the Nike Mag 2011 tonight, Nike Sportswear at 21 Mercer in Lower Manhattan featured a special showcase of the shoe as well as a Delorean, fully decked out in time-travel technology with a hoverboard sitting on the passenger side. The Nike Mag 2011 was up for display beside the car as well as inside the Nike Sportswear retail store, available for public viewing. As the mystery box was opened at approximately 5:30, pedestrians walking the street as well as the handful of eager fans who waited on line at the store were treated with a nostalgic visual surprise, as the Delorean, with doors flung open, blinked with neon lights and switches while the famous Back To The Future theme music flowed from the Delorean’s sound system.
Those who waited outside the store and in front of the well-kept secret box crate were treated to a limited edition Nike Mag 2011 figurine, packaged in a yellow box with ‘Magnetic Anti Gravity’ alert label planted on the face of the box. As we reported earlier, the Nike Mag 2011 will be up for sale exclusively on eBay, with 150 pairs being sold per day for ten days. All proceeds will go to Michael J. Fox’s charity to fund Parkinson’s Disease research and awareness. Fox, who is currently in New York for a taping of The Late Show with David Letterman, will further detail the special Nike Mag 2011 project and eBay auctions during tonight’s episode. The auctions will go live at 11:30 PM EST/8:30 PM PST at www.nikemag.ebay.com so don’t forget to begin your attack for the most historic sneaker bidding war of all time. Continue reading for an overview of the Nike Mag 2011 Unveiling @ 21 Mercer and stick with Sneaker News for more updates!
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